Masterclass Series #2 - Digital tools and data intelligence - Hobart

Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.

These free sessions are led by Tourism Tasmania’s in-house experts and focus on the areas we know best: digital capability, data insights, marketing, media, and distribution.

Expect up-to-date trends, practical tools, and strategic guidance to help Tasmanian tourism businesses stand out in an increasingly competitive and fast-changing landscape.

While you’re welcome to attend just one session, we encourage operators to register for all three held in September, October and November to take full advantage of the series. To see the other Masterclasses we are offering, please visit Tourism Tasmania's corporate website.

Light refreshments provided.

Masterclass Series #2 – Digital tools and data intelligence 

Part 1: Tools and trends to strengthen your online presence  

Maximise your online visibility with the latest tools and trends: 

• Trip planning tool: Learn how to use Tourism Tasmania’s trip planner to create and share trips that inspire longer stays and regional dispersal 

• Search everywhere: Understand how AI, chatbots, social discovery and evolving search tools are influencing bookings and how to be found 

• Social media essentials: Discover what works now: platform strategies, content tips and format updates that deliver results for tourism businesses 

 Part 2: Using Data and Visitor Intelligence to Grow 

Make smarter business decisions with data: 

• Learn how data can improve your visitor experience and uncover new opportunities 

• Get familiar with Tasmania’s key visitor segments, including our domestic High Value Travellers and Repeat Visitors strategy