Artist Workshop: Selling Your Art OFFLINE

• Do you think that being a good sales person requires you to be pushy and manipulative?

• Are you confused about what to do or say when someone walks into your studio to look at your work?

• Do you frequently wonder how the art sales process works and how to do it right?

If you answered YES to any of these questions then this workshop is for you!

Learn the tools to how to handle conversations with potential buyers at an event so you can start selling your work with more confidence. Selling your art does not have to be hard. There are stages to the sales process and if you learn and practice these stages you will start to see results!

In this 2-hour workshop you will learn:

• The top 6 limiting beliefs that most artists have about the sales process preventing them from selling more art
• A new paradigm for selling that feels more authentic, engaging, and fun
• The 8 stages of selling art (from starting conversations, handling objections to closing the sale) giving you a clear framework on how to handle the sales process
• How to speak about your art in a more compelling and engaging way so that people are more likely to buy
• Tips and ideas on how to cultivate relationships with fans, buyers & collectors

About the Presenter: Martha Zlatar is an Artist Success Coach with ArtMatch - Minding Your Art Business. She has advised emerging and mid-career visual artists on realizing their artistic goals for the last 20 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs. Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice in San Francisco that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.

About ArtSpan Artist Workshops: ArtSpan presents 90-minute workshops designed to sharpen business and financial literacy for professional artists, prepare artists for exhibiting work inside and outside the studio, and encourage community between fellow artists and the public. Through these educational events ArtSpan creates a platform for artists to thrive, fostering a Bay Area that values the arts.

* Membership fee subject to change. Please refer to our website for the most up-to-date membership details.

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