Masterclass Series #1 - Messaging and Markets - Hobart

Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.

These free sessions are led by Tourism Tasmania’s in-house experts and focus on the areas we know best: digital capability, data insights, marketing, media, and distribution.

Expect up-to-date trends, practical tools, and strategic guidance to help Tasmanian tourism businesses stand out in an increasingly competitive and fast-changing landscape.

While you’re welcome to attend just one session, we encourage operators to register for all three held in September, October and November to take full advantage of the series. To see the other Masterclasses we are offering, please visit Tourism Tasmania's corporate website.

Light refreshments provided.

Masterclass Series #1: Messaging and Markets

Part 1: Marketing, messaging and media

The first session covers three key areas to sharpen your storytelling and media engagement:

• Tourism trends you can’t miss: Stay ahead of changing visitor expectations with insights into the latest travel trends shaping tourism in Tasmania.
• Sharing your sustainability story: Learn how to communicate your sustainability efforts with authenticity and impact and avoid the risk of greenwashing.
• Working with media: Discover how to build meaningful relationships with journalists and publications to amplify your story and attract new audiences.

Part 2: Travel distribution networks and international readiness

Learn how to tap into strategic travel distribution channels to grow your reach and support long-term business goals.

We’ll cover:

• How travel distribution works and why it matters

• How to build partnerships with trade

• How to align with Tasmania’s international markets and tailor your offering to meet customer preferences

Note: This session complements Tourism Tasmania’s Trade Connect Program and Tourism Industry Council Tasmania (TICT) International Ready modules. We will confirm overlap where relevant.