The Pepsi Challenge Rolls into Cincinnati

The Pepsi Challenge Rolls into Cincinnati to Prove Pepsi® Zero Sugar Tastes Better Than Coke Zero Sugar

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge

earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago.

Now Cincinnati has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT:

Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:

The Banks at 150 E Freedom Way

• May 24: 1 – 8 p.m. ET
• May 25: 11 a.m. – 5 p.m. ET

HOW IT WORKS:

• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.

For tour locations and dates visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram Facebook X and YouTube (@Pepsi).