How Campaign Segmenting Led Comic-Con To 7x ROI

How Campaign Segmenting Led Comic-Con To 7x ROI

If you think your marketing campaigns are working wonders, then you need to read this!

While marketing an event, the most reliable metric to measure performance is always the return we receive through our marketing spend(ROI).

Often, organizers get page views and ticket sales, but they spend the maximum of their budget on ads that have the scope for improvement.

It’s nice to flex your budget on paid ads, but using it wisely can give you returns multifold.

We received a 7x return on the total marketing budget spent by the organizer in this comic con event, which is exceptional, right?

What did we do differently than regular campaigns?

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17/4 Ways to Sell Tickets Online with Best ROI

17/4 Ways to Sell Tickets Online with Best ROI

Have you ever considered selling tickets online for an event? Many people are surprised to know that event ticketing is actually a billion-dollar industry. The demand for tickets is higher than ever.

If you want to get into this business then I’m going to give you the top 17 ways to sell tickets online and make the most out of your marketing campaigns!

I’ve done the hard part of researching these online event ticketing sites for you because I’m a nice guy like that.

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Guide: SEO For Event Planners to Boost Attendance

Guide: SEO For Event Planners to Boost Attendance

The much more significant instrument in digital work is SEO or search engine optimization. It has the potential to make or break your event. As a modern-day event manager, you should be aware of what SEO is and how it can help you make your vision a reality. SEO events don’t just happen; you have to work hard and plan ahead to make them happen. You will know the SEO of event planners that will later help you with the engagement of your event

In addition, Search engine optimization (SEO) essentially increases your online visibility by placing your event at the top of Google searches. Who doesn’t use Google, after all? Every single individual on the planet uses Google. SEO events can have a huge impact on your event, not only for a few people but for millions or billions.

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How to Create Events on Facebook

How to Create Events on Facebook

Let me start with a fun fact- 35 million people view events on Facebook every day. That makes Facebook a powerful tool to create events and promote them on Facebook. So, if you are hosting an event it is a perfect time to create your events on Facebook. Wait, you don’t know how to create an event on Facebook? Well, read along we have explained how to create events on Facebook and tips and tricks to make the best out of this useful platform. 

Firstly, there are two types of events on Facebook:

Private Facebook Events: Only the people you invited to your event can view your event and can have access to it. All the other people in your network won’t be able to see if they aren’t invited. 

Tip: Guests can allow others to an event on Facebook if the admin gives them permission. 

Public Facebook Events: everyone in your network and outside your network can view the event. Everyone and anyone can see the details about your event. The event might pop up in the search. 

Tip: You can edit and make private event public from the settings, but you cannot change public event to private. We suggest you to create public event.

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8 Affordable Eventbrite Alternatives For Event Ticketing

8 Affordable Eventbrite Alternatives For Event Ticketing

Eventbrite is a major player in the online ticketing business. It caters to a massive network of both event planners and attendees. The site offers some really useful and technologically advanced tools that you can utilize to better manage your event planning experience. However, people are opting for top Eventbrite alternatives with more features.

If you’ve been thinking of shelling out cash for its premium services, then we’d encourage you to shop around first. There are actually a handful of affordable Eventbrite alternatives that offer virtually the same features as the more expensive counterpart! Each alternative has its own advantages and disadvantages but they’re worth considering before making any final decisions.

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Major Event Trends in May 2022

Major Event Trends in May 2022

Summer is here, a season to smell the sea and feel the sky. Time to plan some events that make our soul and spirit fly.

Every month comes up with a few special days when people look for new activities that they can join with their friends & family to make these special days even more special & memorable. And Event planners play a significant role here to make this possible.

In this May 2022, we are seeing the demand for these three trends picking up in terms of the number of events planned and event searches made.

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Major Event Trends in April 2022

Major Event Trends in April 2022

Every month comes up with a few special days when people look for new activities that they can join with their friends & family to make these special days even more special & memorable. And Event planners play a significant role here to make this possible.

In this April 2022, we are seeing the demand for these two trends picking up in terms of the number of events planned and event searches made.

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Tips to Create Event Landing Page with Examples

Tips to Create Event Landing Page with Examples

When a guest comes to your home, the first thing they look at is your living room. Similarly, when the audience looks for your event, the first they look at it is your landing page for the event. As an event planner, you need to think about the audience and create an experience for them. Generally, registers start by visiting your landing page/website, reading the content which eventually leads to registration for the event. 

And for that, you need to create an awesome event landing page. Which creates nothing but excitement and buzz for your event. Whether you promote concerts, shows, activities, webinars, conferences, anything; create anticipation “wait for it” type of hype. 

Well, it is easier said than done. That is why we are here for you. We have an entire guide on how to make top-notch event landing pages. 

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Important Event Planning Certification & Tips for Event Planning career

Important Event Planning Certification & Tips for Event Planning career

If you are someone whose interest lies in managing or organizing events, it’s a great idea to pursue an event management course. Event planning certification allows you to achieve your goal in a planned manner. Remember that certification has to be in your interest or else it will remain just a piece of paper. You don’t need to be a pro from day one nor anyone is expecting you to be an expert at event planning. So, if you have made up your mind to go ahead with the path of becoming a certified event planner then readout this for more information.

Education never goes to waste. So, it’s never a loss. There would be nothing to regret even if things don’t go as planned. Eventually, you will land in a place where you are supposed to be irrespective of the situation. Event planning courses can be quite demanding but nothing comes easy. And event management certification can help you hold your dream job closer to you. And it’s never too late to start your event planning certification journey.

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