A key performance indicator (KPI) is a business metric/terminology used to evaluate factors that are crucial to the success of an organization. KPIs differ per organization; business KPIs may be ‘net revenue’ or a ‘customer loyalty’ metric, while government might consider ‘unemployment rates’… But what does it all mean for Event Management? (more…)
The technical definition of Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their public”. Public relations can also be defined as the practice of managing communication between an organization and its target audience. (more…)
This week, I’d like to address the event industry’s age old challenge: ‘How do I ensure my next event’s success?’ The uncertainty I’m referring to, in this case is ‘Loyalty’ i.e. repeat attendees who will continue to buy passes, invest their time and hopefully money in your event year-after-year! (more…)
Last weekend, I caught up with a friend of mine and we were discussing her experiences of buying a booth at B2B/B2C Trade Shows & Exhibitions. If you have ever exhibited on behalf of your company you will know exhibitions have the potential to offer a good ROI (Return On Investment) – But if, and ONLY IF you know how to grab the interest of the passing attendees. (more…)
There is a very famous classic rock song that comes to mind everytime I see someone particularly stressed out or wound up, like a spring about to snap! It was written and performed by a group called Queen, the artist/lead singer is also known as the famous singing Parsi – Freddie Mercury. (more…)
In researching for this post we discovered that the ‘Truth of the Ticketing industry’ -– both primary and secondary is – it’s a financially gainful and infamously notorious sector. Due to this, there was a Music Industry Open Letter signed by managers of One Direction, Arctic Monkeys, Mumford & Sons, 1975, Radiohead, Ed Sheeran and Paul McCartney among others, demanding the British government led a review into its on-goings & future. (more…)