How does AllEvents help event organizers promote their events?

In today’s fast-paced digital age, event promotion has become much more challenging! With over a decade of experience in event promotion, we have met each of these challenges head-on.

And you know what the best part is? The feeling in your gut when an event is a complete success, and your customers are thrilled. We know that feeling all too well, and we are here to help you experience it too!

As an event discovery and ticketing platform with a network of over 20 million event seekers, we can provide your attendees with an amazing experience!

Because we know that promoting an event is more than just a business transaction – it’s about creating an experience that people will remember for years.

And when we say “Event Discovery Platform,” it does not mean we just sit back and wait for people to discover your event! No, on the contrary!

From pushing your event to relevant audiences to A/B testing creatives, we have covered your event promotion plan in every possible way!

So, if you need help with the task of promoting your event, let us help!

What does AllEvents do to promote your event?

Here are all the possible ways AllEvents can make your event ticket sales skyrocket! 

1. Helps you tap into an audience of AllEvents (20M+ monthly event seekers)

2. Top rank on Google with SEO Optimization

3. Community building on AllEvents

4. Featuring your events in your target locations 

5. Top position in Weekly Newsletters

6. Marketing Experts Create Personalized Strategies for Your Success 

7. Paid ads 

8. Automated emails to your followers and leads to get more RSVPs

1. Helps you tap into an audience of AllEvents (20M+ monthly event seekers)

With over 20M+ people discovering events on AllEvents monthly, the platform provides a massive reach for event organisers looking to promote their events. 

By listing your event on AllEvents, you gain access to a large and engaged audience of event seekers actively looking for events to attend. This way, you can effectively showcase your event to a vast and enthusiastic audience actively seeking exciting events to attend. 

2. Top rank on Google with SEO Optimization 

With AllEvents, you can take advantage of our expertly optimized event pages to make your event stand out. Imagine your event appearing at the top of Google’s search results when someone types in a relevant keyword. 

That’s the power of our SEO optimization! 

You will get more visibility, and our pages are designed to capture leads and sell tickets quickly. 

For example, you’re hosting any food festival idea in New York City. By optimizing your event page for keywords like ‘yoga festival NYC’ or ‘yoga events near me,’ your event will appear at the top of the search results when someone types in those terms. 

That’s instant visibility to millions of people searching for yoga events! And with our expertly crafted pages, you’ll convert ticket buyers into email subscribers, expanding your reach. 

“It’s the ultimate win-win!”

3. Community building on AllEvents

One of the key ways AllEvents helps you build community is by establishing a dedicated following. By having followers, organizers can foster a loyal base of individuals who are genuinely interested in their offerings. This follower system helps organizers create a sense of community and enables them to engage with their audience more effectively. 

We are committed to fostering inclusivity and diversity within its community-building efforts. The platform features a wide range of events that cater to various interests, causes, and cultures. 

4. Featuring your events in your target locations 

One fundamental way to maximise your reach on AllEvents is by featured event listing. With a featured listing, your event will appear at the top of relevant search results pages, catching the eye of potential attendees and driving more traffic to your event page.

Using data and algorithms to understand the interests and behaviour of event seekers (we will talk about this later in the blog), we can help match your event with the most relevant potential attendees.

5. Maximizing Your Event’s Exposure through Newsletter and Push Notifications

AllEvents offers a unique opportunity to maximize the exposure of your event to potential attendees through our newsletter and push notification features. Our newsletter is sent out regularly to a massive audience actively looking for events to attend. 

Rather than waiting for event seekers to discover your event, we proactively push it to them, ensuring that your event gets the attention it deserves. 

This can help you reach a much larger audience, increasing the chances of attracting more attendees and making your event successful.

6. Marketing Experts Create Personalized Strategies for Your Success 

We’re not going to give you a cookie-cutter approach. Instead, we use a mix of targeting methods to ensure your event is seen by the people most likely to attend. These methods include:

1. Behavioural targeting

2. Contextual targeting 

3. Search Targeting 

4. Look-alike targeting 

5. Demographic targeting 

6. Retargeting 

Behavioural targeting allows us to reach audiences based on their interests and behaviours, while contextual targeting places your event in relevant contexts and categories. 

We also use search targeting to capture audiences actively looking for events like yours and look-alike targeting to find audiences who resemble your existing attendees. 

With retargeting, we target the same audience who have shown interest in your event or have seen it, and demographic targeting allows us to reach specific demographics based on age, gender, location, and more.

Even if you’re planning a cosplay convention or a hot sauce festival (yes, those are real things), we’ve got the experience and expertise to back it up!

A/B testing 

Have you ever wondered why some ads or marketing campaigns perform better than others? Well, one of the core reasons is A/B testing, also known as split testing.  

60% of companies believe that A/B testing is “highly valuable” for conversion optimization. – invespcro

Let’s say you’re scrolling through your Facebook feed and see two new product ads. One ad features a product image, and the other features a lifestyle image of someone using the product. 

These ads are part of an A/B test, where the marketers compare which version generates more clicks and conversions.

So, the next time you see an ad or marketing campaign that grabs your attention, it might be the result of A/B testing and its insights.

Prediction and intuition are fine, but when it comes to marketing, we believe it’s better to rely on data! And A/B testing provides data-driven insights into what works best for us!

So, the next time you see an ad or marketing campaign that grabs your attention, it might be the result of A/B testing and its insights.

AllEvents also offers premium promotional features that can help further promote your event. 

7. Paid ads 

We offer various marketing campaigns to help promote your event. From social media ads to email marketing, our experts will work with you to create a customized marketing plan that fits your needs. And the most amazing thing is you don’t need to pay extra for designing & copywriting.

Paid ads, like those on social media and Google, can help you reach a wider audience than you might be able to through organic methods alone. Here is our captivating video ad designed to maximize your reach and impact. 

By targeting specific demographics and interests, you can ensure that your ads are seen by the people most likely to be interested in your event. 

Plus, with daily monitoring and optimization by experienced event marketing professionals, you can be sure that your ads are performing at their best.

For example, let’s say you are promoting a music festival. You could create Facebook ads targeting people who have expressed an interest in music festivals or the bands that will be playing at yours. By showing them eye-catching ads with clear information about your event, you can encourage them to buy tickets and attend.

With AllEvents’ paid ads services, you can drive 3X more traffic to your event page, ensuring your message reaches the right people at the right time.

8. Automated emails to your followers and leads to get more RSVPs

Email marketing is another powerful way to promote your event. You can keep them informed and engaged by sending targeted messages to people who have already expressed an interest in your event or signed up for your newsletter. 

Plus, with the ability to personalize emails and track open and click-through rates, you can ensure that your messages resonate with your audience.

For example, let’s say you’re promoting a marathon. You could send personalized emails to people who have previously participated, reminding them of the impact they made and inviting them to join again this year. 

You can encourage them to register and help raise money for a good cause by creating a sense of community and purpose.

For example, we provide a weekly ad performance report in your email and campaign performance stats that can be seen in your event dashboard. 

With our personalised approach and premium features, we are dedicated to helping your event succeed!

Conclusion

AllEvents is the ultimate solution for event promotion. With a decade of experience and a deep understanding of the event industry, AllEvents provides personalized marketing strategies, SEO optimization, paid advertising, and newsletter/push notifications to ensure your event reaches the right audience at the right time. 

Our platform’s powerful tools and features, such as analytics and tracking, provide valuable insights to help you understand your audience better and make informed decisions for your event’s success. 

So, whether you’re a small business owner, event organizer, or marketer, AllEvents has covered you. 

Join us today and experience the power of AllEvents in promoting your next event!

How AllEvents help Promote Events: