Event Production Masterclass Series
Are you ready to transform your event planning skills and create unforgettable experiences? Join us for a 4-part Event Production Masterclass Series, where you'll learn everything you need to know about planning, organizing, budgeting, and marketing successful events. This hands-on, interactive series will guide you through the entire event production process, from the initial concept to the final execution. Whether you’re a beginner or an experienced event planner looking to refine your skills, this series has something for everyone.
Attend all 4 sessions for just $110 or purchase individual classes for $35 each.
Session 1: Foundations of Event Planning & Branding
Date: April 12, 2025
Time: 12:00 - 3:00 PM
Pay here:
https://square.link/u/XrlXFo0K
Kickstart your event planning journey by mastering the essential foundations. In this session, you’ll learn how to define clear event goals, identify your target audience, and choose a compelling theme and concept. You’ll also explore how to build a strong event brand and develop a planning timeline to keep everything on track. By the end of the session, you’ll have the tools to create a unique, memorable event that aligns with your vision.
What You’ll Learn:
Defining event goals and target audience
Creating a theme and concept that resonates
Building a strong event brand
Crafting a planning timeline
Session 2: Organizing & Logistics
Date: May 31, 2025
Time: 12:00 - 3:00 PM
Pay here:
https://square.link/u/qPcIX9Rv
The logistics of event production can make or break your event, and this session will equip you with the skills to handle it all. From selecting the right venue to managing vendors and coordinating schedules, you’ll learn how to organize every detail to ensure your event runs smoothly. We’ll also dive into risk management and contingency planning to prepare you for any unexpected challenges.
What You’ll Learn:
Venue selection and permits
Coordinating vendors (catering, entertainment, decor)
Crafting a detailed event timeline and schedule
Managing risks and preparing for contingencies
Session 3: Budgeting & Funding
Date: June 14, 2025
Time: 12:00 - 3:00 PM
Pay here:
https://square.link/u/80R2NGDt
Creating and sticking to a budget is crucial to the success of any event. In this session, you’ll learn how to build an event budget, track expenses, and price your tickets strategically. We’ll also cover how to secure funding through sponsorships, partnerships, and grants to support your event financially. By the end, you’ll be confident in managing your event’s budget and ensuring profitability.
What You’ll Learn:
Budgeting basics and tracking expenses
Setting ticket pricing and revenue strategies
Securing sponsorships and partnerships
Exploring grants and funding opportunities
Session 4: Marketing & Content Creation
Date: July 12, 2025
Time: 12:00 - 3:00 PM
Pay here:
https://square.link/u/4n2l13bp
Marketing is essential to driving attendance and creating excitement for your event. In this session, we’ll explore effective social media strategies, how to design eye-catching marketing materials, and how to engage your audience through storytelling. We’ll also dive into day-of content strategies, including photos, videos, and live-streaming, to maximize your event's reach. You’ll leave this session with a complete marketing plan ready to execute.
What You’ll Learn:
Social media marketing strategies
Creating engaging promotional content
Storytelling and audience engagement techniques
Day-of content strategies (photos, videos, livestreaming)
Pricing
Individual Session: $35
Full Masterclass (All 4 Sessions): $110
Pay for all 4 classes here:
https://square.link/u/t6avDUqq
Each session is designed to be interactive and hands-on, ensuring that you leave with actionable insights and practical skills to elevate your event planning career. Don’t miss this opportunity to learn from industry experts and network with fellow event professionals!
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