San Francisco Rum Fest & Congress 2025
TheRumLab.com is proud to celebrate the 10 th San Francisco Rum Fest & Congress aka California Rum Festival. The boutique-style event will showcase a handful of brands that emphasize the education and premiumization of the rum category.
Join us at the Trader Vic's Emeryville on September 13th & 14th, 2025.
The USA is considered one of the most important countries for the entire rum industry. Before the American Revolution, rum was the most consumed spirit, and now an awakening is occurring. The state of California by itself is one of the largest rum consumer markets in the USA.
TheRumLab team is the producer of the Puerto Rico Rum Fest "Taste of Rum", California, the Chicago Rum Festival, Texas Rum Fest, and the Miami Rum Congress. All events attract hundreds of people from trade, rum aficionados, tourists, & locals.
SCHEDULE
Currently, the San Francisco Rum Congress will be divided into two days offering different experiences.
Saturday, September 13th - RUM FESTIVAL Grand Tasting
Sunday, September 14th - RUM CONGRESS
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Please see the agenda and ticket options per day.
SATURDAY, September 13th, 2025 - RUM FESTIVAL Grand Tasting
VIP RUM EXPERT Sessions | 1:30pm - 7:00pm
Audience : RUM AFICIONADOS & EXPERTS (Industry professionals & General Consumers)
Details : Consists of a 5.5-hour program offering the attendees the opportunity to:
-2.5 hours early admission
-Exclusive tasting cup
-Taste premium rums
-Attend brand seminars (RSVP only as space is limited.)
Price : Early Bird: $85.00 (limited quantity) | Regular Price: $95.00 | See DUO “Two Persons” ticket options for savings.
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INDUSTRY TRADE: Grand Tasting Session | 2:00pm - 3:30pm
Audience : Members of the trade such as F&B, DISTILLERY, BARTENDER, IMPORT, DISTRIBUTION, MARKETING, ETC
Details : Consists of a 1.5-hour program offering industry professionals the opportunity to:
-Network with the brand representative
-Taste premium rums
-Attend brand seminars (RSVP only as space is limited. More details soon)
-Mingle with industry colleagues
Price : Regular Price: $55.00 (limited amount) Note : Only for members of the trade (bar, restaurant & retail sale of beer/spirits) and beverage media.
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VIP RUM ENTHUSIASTIC: Grand Tasting Session | 3:00pm - 7:00pm
Audience : SPIRITS & RUM ENTHUSIASTIC (Industry professionals & General Consumers)
Details : Consists of a 4-hour program offering the attendees the opportunity to:
-1 hour early admission
-Exclusive tasting cup
-Taste premium rums
-Attend brand seminars (RSVP only as space is limited.)
Price : Regular Price: $85.00 | See DUO “Two Persons” ticket options for savings.
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INTRO TO RUM: General Admission Grand Tasting Session | 4:00pm - 7:00pm
Audience : General Consumers interested in learning more about rum
Details : Consists of a 3-hour program offering the attendees the opportunity to:
-3oz souvenir cup
-Taste premium rums
-Automatic participation to DaiquiriMANIA Hours (5:00 pm – 7:00 pm)
Price : Early Bird Price: $65.00 (limited quantity) | Regular Price: $75.00 | See DUO “Two Persons” ticket options for savings.
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DaiquiriMANIA | 5:00pm - 7:00pm
Audience : General consumers interested in cocktails and learning more about rum.
What to expect :
DaiquiriMANIA is a new program TheRumLab will be launching in 2025 during the Intro to Rum Session, which will take place during the GRAND TASTING SESSION.
This session will be a vibrant celebration of the classic daiquiri cocktail, reimagined with a modern twist and set to the nostalgic beats of retro music.
The concept should bring together rum enthusiasts, cocktail lovers, and music aficionados for a night of delicious drinks and unforgettable tunes.
Price : Early Bird: $35.00 (limited quantity) | Regular Price: $45.00
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SUNDAY, September 14th, 2025 - RUM CONGRESS
RUM CONFERE NCE | 1:30pm - 6:30pm
Audience : RUM AFICIONADOS & EXPERTS (Industry professionals & General Consumers)
Details: This will be a series of symposiums, one after the other, and consist of a 5-hour program offering the attendees the opportunity to:
-4–5 Super Geeky Seminars by Rum Experts .
-Welcome cocktail from 2:00pm.
-Please see schedule for details.
Price: Early Bird $60.00 (limited quantity) | Regular Price: $80.00 (limited quantity)
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AGES: 21+ ONLY (NO CHILDREN)
NO PETS | NO REFUNDS | ALL SALES FINAL | Management reserves the right of admission.
Please look at the events website for the most recent updates, as event changes could occur.
Tickets: After completing your purchase on Eventbrite, you will receive an email confirmation with your attached PDF ticket(s). You MUST print and bring your PDF tickets AND VALID PHOTO IDENTIFICATION to be admitted to the event.
Ticket Transfer Policy: You may gain entry to the event even if your name is not on your ticket ONLY so long as the barcode is scannable. SF Rum Festival &/or its associates is not responsible if ticket(s) cannot be scanned and the order is under a different name than the person presenting the ticket.
Dress Code: All attendees must have the proper attire to enter the event. Beach clothing like bikinis, bathing suits, etc is not allowed. Management has the full right to deny entry to guests whose dress code could be considered inappropriate. Management will advise guests on alternatives or recommendations to be allowed entry to the event.
Ticket Reminder: To ensure your satisfaction, SF Rum Festival &/or its associates cannot guarantee tickets purchased from unauthorized third-party resellers (individuals or brokers).
Photo and Video Release: By purchasing a ticket to the event, you agree and acknowledge that the SF Rum Festival &/or its associates plan to take photography and video at the 2025 SF Rum Festival and reproduce them in news, educational, and/or promotional material, whether in print, electronic, or other media, including SF Rum Festival &/or its associated websites.
San Francisco Rum Festival &/or its associates recommends that you purchase tickets directly through sanfranciscorumfest.com, eventbrite.com, our authorized partners, and the venue box offices.
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FAQs
-Are there ID requirements or an age limit to enter the event? Yes, a Legal ID. Attendees must be 21 years or older.
-I am part of the Trade, and I am buying a Trade Session ticket. Can I stay for other sessions? No. Each session requires its corresponding individual ticket.
-What are my transport/parking options for getting to the event? Best option: Lyft or Uber. Parking around the hotel is very complicated.
-For parking options: There is a public parking space near the venue. (Be responsible, don’t drink & drive.) | The hotel offers valet, but it’s very limited.
-Dress code requirements? It’s late spring, so please come relaxed yet ready to go to another venue afterward if you so choose.
-Which session should I attend? Either session will be great and fun for any type of beverage enthusiast! We can gladly help with further questions, contact us.
Also check out other Festivals in Emeryville, Workshops in Emeryville, Nonprofit events in Emeryville.
