Sri Vasavi’s The Amethyst Store Unveils Its Latest Collection Boho Goddess at Chennai

Sri Vasavi’s The Amethyst Store a name synonymous with timeless silver elegance and artisanal heritage is all set to unveil its much-awaited new collection Boho Goddess at an exclusive launch on Wednesday 23rd July 2025 from 3:30 PM to 7:00 PM at their flagship space on Khader Nawaz Khan Road Nungambakkam Chennai.
A soulful tribute to the feminine spirit Boho Goddess is where bohemian freedom meets the depth of Indian craftsmanship. This collection draws from the rich traditions of Tamil ornaments like Thali Maattal Jimikki Thodu Kaan Padhakkam and Elakkath Thodu reimagined with a contemporary flair. We’ve also taken inspiration from the intricate silver artistry of Ahmedabad and the bold beauty of dual-tone designs creating pieces that feel both rooted and refreshingly modern. Crafted in pure 92.5 silver and finished with 24k gold plating each jewel carries a lived-in radiant charm. With sculptural neckpieces sway-worthy earrings stackable bangles & bracelets with an antique finish that celebrates imperfection Boho Goddess is made for the woman who honors her heritage while embracing her own rhythm.
At its heart lies a philosophy: Rooted. Radiant. Reimagined.

Rooted in heritage yet contemporary in soul Boho Goddess is a collection for those who dress not just for the day but for who they are becoming. Whether paired with a handwoven saree or a crisp cotton shirt these pieces mold to your individuality becoming wearable art that speaks and listens.

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