The One about Programmatic Advertising

If you've been in digital marketing for a while now, you've probably heard about the term Programmatic Advertising. But what is it really?

In this session, we've tapped into the collective knowledge from our communitiy. So we asked MaryAnn Kerubo from Prefect Ads and Brian Hehir from Knorex talk about the details behind Programmatic Ads. When do you use it and what does it do for your business?

Topics they'll cover include:

• What part of the customer lifecycle does a programmatic ad work to best complete your business?
• What are the best practices to run a successful Programmatic Ad for your business?
• How do you plan out the budget and the potential results that you can receive from Programmatic Advertising?

The location for this event is TBA and we'll announce that soon.