Lectures on Tap - "Branding 101: The Psychology of Cool"

Join us for an engaging evening where professors, experts, and storytellers bring their thought-provoking lectures to your favorite bar!

Hosted by the Lectures on Tap team.

🗓️ Date: June 25th, 2025

🕡 Time: 6:30 PM

📍 Location: Williamsburg Brooklyn (exact address provided in confirmation email)

📚 Lecture: "Branding 101: The Psychology of Cool"

🎤 Speaker: Professor Rob Norman

Join us for an insightful evening as Professor Rob Norman delves into the psychology of cool. What makes something “cool”? This talk explores how branding, identity, and trend forecasting intersect to shape our cultural perception of cool. From everyday people to influencers and global brands, discover how individuals and companies tap into—and stay ahead of—the ever-shifting cool factor.

Rob Norman, a Brooklyn-born creative, boasts over 20 years of experience across fashion, advertising, and sports entertainment. His impressive career includes collaborations with top global brands and industry-recognized product launches.

A graduate of the Fashion Institute of Technology, Rob is the founder of multiple fashion brands and co-owner of the Brooklyn-based Planet Brooklyn Academy. He also teaches at FIT and internationally, sharing his expertise with the next generation of fashion professionals. Additionally, he is the author of Making the Brand and the creator of its companion YouTube series.

Don’t miss this opportunity to learn from the seasoned expert Rob Norman!

Get a drink, connect, and learn at Lectures on Tap! 🙌

Agenda
6:30 PM – Doors open: find a seat (open seating!), order food & drinks, and expect a bar line—arriving early is key.
6:55 PM – Host introduction
7:00 PM – Lecture begins
7:45 PM – Audience Q&A
8:00 PM – Have 1:1 time with the speaker, mingle with fellow guests, and order another round
8:30 PM – Wrap up.

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