Next-Gen E-Commerce: Real-World Use of Data, AI, and Integration

💡Top e-commerce and marketing leaders will reveal how AI is transforming customer experiences, boosting conversions, and streamlining omnichannel journeys. Expect inspiring talks, lively panel debates, and plenty of chances to ask your burning questions. 💡

💬And of course, what’s an event without great food? Enjoy a delicious buffet with drinks and snacks as you network with fellow innovators. Don't miss this exciting blend of insights, inspiration, and indulgence!🍷

🧑𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀🧑

𝗡𝗮𝘁𝗮𝗹𝗶𝗮 𝗝𝗮𝗯𝗹𝗼𝗻𝗸𝗮, Head of E-commerce at O’Neill

💡What it takes to personalize the online shopping journey in practice and make it scalable.💡

Natalia shares how O’Neill is using AI to create smarter, more engaging customer experiences that convert.

𝗠𝗮𝘂𝗿𝗶𝘁𝘀 𝘃𝗮𝗻 𝗦𝗹𝗼𝗯𝗯𝗲, Head of E-commerce and Marketing at K-Parts BV

💡Making the most out of AI across the entire value chain.💡

With extensive experience and a forward-thinking vision, Maurits is steering K-Parts toward new heights in digital innovation.

𝗞𝗲𝗹𝗹𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝘀, Senior Product Marketing Manager at Sitecore

💡From Hype to Helpful: Elevating Digital Experiences with AI and Sitecore💡

Through practical use cases and real-world examples, we’ll demonstrate how AI can support—not replace—your creative process. Whether you're designing campaigns or orchestrating customer journeys, discover how to make AI your strategic partner in delivering marketing that’s both intelligent and human.

𝗔𝗹𝗲𝘅𝗲𝗶 𝗩𝗲𝗿𝘀𝗵𝗮𝗹𝗼𝘃𝗶𝗰𝗵, DXP and E-Commerce Practice Lead at Brimit

💡How a Global Perfume Brand Uses AI to Provide a Personalized Shopping Experience💡

Brimit’s Alexei Vershalovich explores how intelligent decision models, personalized product recommendations, and AI Agents enhance conversions and drive customer satisfaction.

Also check out other Workshops in Amsterdam.