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Are you putting in the prospecting time and effort, but just not getting the responses you want? Maybe it’s time for a new approach to help you stand out from the Sea of Sameness. Planners are flooded daily with calls and emails from every type of vendor, trying to sell them something. They’ve become immune to the usual types of outreach, and skeptical of most marketing (let’s face it...we all have).
Once you get their attention, you have a (smaller than ever) window of opportunity to build trust. Your challenge is to humanize yourself immediately, in ways that are different from your competition, or you’ll never make it to the next round. That’s not easy to do...unless you know the secrets of the Marketing Mosaic© for Speakers - from a CSP who spent 15 years as a corporate planner!
Today’s prospects require a new type of approach. We need to build a bigger, richer personal brand that not only gets noticed when we do our outreach, but attracts inbound sales, as well. Picture a tile mosaic. Every piece plays an important part in the big picture. Each marketing message you share with prospects is like its own unique, standalone tile, but together with your other strategic messages, it forms a magnetic, differentiated, authentic Marketing Mosaic©. Done well, you’ll easily get the attention of your prospects, get more inbound leads, and have easier outbound success.
Sounds overwhelming? It’s not! Once you know the strategy and have the blueprint, you can not only prospect much easier, but also foster fierce client loyalty that drives referrals.
Key Takeaways:
- Learn how to create an impactful Marketing Mosaic© that truly stands out to help you win.
- Discover easy ways to capture and share your differentiators, to help you build immediate trust and be more memorable than higher-fee competitors.
- Learn what's NOT working, so you can repurpose valuable time and resources toward this critically important initiative.
About Shawna Suckow, CSP
Shawna Suckow, CSP is a speaker who is driven to help audiences emerge stronger during the decade of transformation. Shawna began her speaking career focused on consumer behavior and marketing. During the pandemic, she realized that her priorities shifted dramatically, and she was not alone. While she still loves speaking on consumer behavior, she is driven to motivate audiences to identify their true priorities, keep focused, and not backtrack into old habits in times of stress. Shawna has now inspired audiences on 5 continents in 17 countries with candor and humor. Her goal is to challenge you to take action following her session to achieve the deepest return on your investment of time, money, and energy.
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