Getting Into Good Trouble: Behind the Scenes of Corporate Animal Advocacy Campaigns

Join to learn about what goes into behind-the-scenes planning and strategizing for corporate campaigns with Mercy For Animals' Campaign Specialist, Rhi Henkelman.

The event will feature a presentation and Q&A from Rhi, followed by some social time paired with vegan treats.

Following the launch of Mercy For Animals' Empire of Greed campaign targeting Sobeys, we want to give activists and volunteers an inside look at what goes on behind the scenes. On-the-ground activism such as protests are a key element in pressuring and holding companies accountable, but it works best when paired with a strategic campaign plan. Join to learn about how these elements work together to help animals.

Learn about our current Canadian campaign here: https://empireofgreed.ca


By attending this and other Mercy For Animals events, you agree to our Volunteer Terms ( https://mercyforanimals.org/volunteer-terms/) and Volunteer Handbook ( https://file-cdn.mercyforanimals.org/mercy4animals.wpengine.com/sites/450/2022/01/MFA-Volunteer-Handbook.pdf).