The Pepsi Challenge Rolls into St. Louis

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now St. Louis has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT:                                      Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:              June 5

·      Schnucks Sevel Hills at 907 East US Highway 50 O'Fallon IL

o  3 – 7 p.m. CT

                                                     June 6

·       Raging Rivers at 100 Palisades Pkwy Grafton IL

o  10 a.m. – 5 p.m. CT

o  Ticket required

·      Schnucks St. Louis at 5055 Arsenal St. Louis MO

o  12 – 4 p.m. CT

June 7

·      Schnucks Edwardsville at 2222 Troy Rd Edwardsville IL

o  10 a.m. – 2 p.m. CT

·      Schnucks Granite City at 3100 Madison Ave Granite City IL

o  3 – 7 p.m. CT

·      More Than Pink Walk at Tower Grove Park - 3616 Southeast Dr St. Louis MO

o  7 a.m. – 12 p.m. CT

·      Stifel Theatre at 1400 Market St. St. Louis MO

o  6:30 – 10:30 p.m. CT  

June 8

·      Schnucks St. Louis/ Webster Grove at 8650 Big Bend Blvd St. Louis MO

o  10 a.m. – 2 p.m. CT

·      Schnucks Des Peres at 12332 Manchester Rd St. Louis MO

o  10 a.m. – 2 p.m. CT

·      Schnucks Lindenwood at 1900 1st Capitol Dr St Charles MO

o  3 – 7 p.m. CT

HOW IT WORKS:

·      Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.

·      Taste and Decide: Participants sample both cups taking their time to decide which they prefer.

·      Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.

·      Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance. 

Also check out other Arts events in St. Louis.