Driving GTM Success Across the Product Lifecycle

Go-to-market strategy isn’t a one-time launch checklist—it’s a continuous, cross-functional effort that evolves as your product grows. Whether you're building your first MVP or scaling a mature product, aligning product, marketing, and customer strategy is key to driving adoption and long-term success.

Join us for a tactical conversation with product and marketing leaders as we explore how GTM strategies shift across the product lifecycle—from introduction and growth to maturity. You’ll hear firsthand how teams navigate alignment, iterate on positioning, and balance market insights with product vision.

We’ll dig into questions like:

• How should GTM strategies evolve from launch to maturity—and what signals tell you it's time to pivot or scale?
• Where do product, marketing, and strategy overlap—and how do teams align around messaging, insights, and ownership?
• What early tactics or experiments help validate positioning and demand?
• How do you balance long-term vision with market feedback when shaping GTM?
• What metrics matter most to track GTM success across teams?

Agenda
6:00 PM – 6:30 PM | Check-in & Networking

Grab a drink, meet fellow attendees, and connect with industry professionals before the event kicks off.

7:00 PM – 8:00 PM | Discussion & Q&A

Hear directly from product and marketing leaders as they share real-world tactics for launching, scaling, and refining go-to-market strategies across the product lifecycle. We'll cover everything from early positioning experiments to scaling efforts and aligning across teams. Bring your questions—this will be an interactive session! Bring your questions for a lively Q&A!

8:15 PM - 9:00 PM | Post-Event Networking
Keep the momentum going! Stick around to share takeaways, spark new ideas, and build relationships with LA’s product community

Panelist Line Up:

• Paul Ngan, MBA - Product Marketing Lead - Everyset
• Winston Vakunta - Global Product Marketing Lead - A leading Global Dating App Company
• Adriana Lipsztein - US Brand & PR Director - AirTasker.com
  
  Moderator:
  
  Chief Technology Officer - GumGum

Paul Ngan is the Product Marketing Lead at Everyset, a platform transforming casting and payroll for TV and film productions. He’s built go-to-market strategies for both new products and established lines at companies like Articulate and Cornerstone OnDemand. Passionate about product marketing, he also serves as an LA ambassador for the Product Marketing Alliance.

Winston Vakunta is a Global Product Marketing Lead at one of the world’s most iconic dating apps, where he drives go-to-market strategies, global campaigns, and product adoption across key markets. With a deep background in brand and growth marketing, Winston brings a strategic lens to storytelling, cross-functional collaboration, and launching products that resonate with diverse audiences worldwide


Adriana Lipsztein is a seasoned marketing leader with deep expertise across high-growth startups and global brands. As Head of Marketing at Airtasker, US she drives go-to-market strategy for the company’s U.S. expansion, leading localized rollouts tailored to city-specific community needs. Adriana works cross-functionally with product and engineering teams to accelerate the launch of market-specific features and enhance the user experience through AI-powered improvements. Her previous leadership roles across Landing International and Frilly reflect a strong track record in brand storytelling, media strategy, and end-to-end GTM execution.

Ken Weiner leads the engineering and product teams behind the industry’s top contextual platform for marketers and rights holders. An active member of the ad tech community, he holds an IAB Tech Lab board seat, is a member of the OpenRTB Working Group, and leads the LA AdTech Meetup for regional tech engineers and product managers. Weiner is also a frequent conference speaker and guest columnist for VentureBeat and Forbes. In 2015, he was named LA Business Journal’s CTO of the Year, and, in 2003, he was included in the InfoWorld 100 for his work on uPortal, an open-source web portal framework for the higher education community.

Before coming to GumGum, Weiner was the Director of Engineering at the lead-generation platform LowerMyBills.com, acquired by Experian in 2005. He has also worked as an open-source software consultant, a project manager and an instructor at Interactive Business Solutions, acquired by Unicon Inc. in 2003. Weiner received a B.S. from UCLA and currently lives in Los Angeles. Away from the office, he enjoys mountain biking, hiking, California native plants, jazz music and playing the saxophone

Location: 2419 Michigan Ave, Suite A, Santa Monica, Ca 90404 (front door located on Michigan Ave)

This event is perfect for product managers, product marketers, content strategists, growth leaders, and community builders looking to stay ahead of the curve.

🎤 Expect real stories, tactical insights, and a glimpse into the playbooks of those pushing boundaries in GTM.

Sponsorship
Special thanks to GumGum for hosting us and all of our wonderful speakers.

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.

Visiting the GumGum Santa Monica Office
Here's some helpful information for your visit:Address: 2419 Michigan Ave, Suite A, Santa Monica, Ca 90404 (front door located on Michigan Ave)Parking:

• Parking Lot Address: The Santa Monica Office parking lot is located next door at .
• Upon arrival at the parking lot, please bring your vehicle up to the valet attendant. The valet area is denoted by the green star (if applicable, you can mention where this is physically).
• The valet attendant will either direct you to a parking spot designated for GumGum visitors or will valet your vehicle if space is limited.
• Important: For valet service, keys will be available with the valet attendant until 3:30 PM. After 4:00 PM, keys will be located at the GumGum reception desk.
• Additional street parking is available on a first-come, first-served basis.

Commuting by Rail:

• The Metro Light Rail is accessible through Bergamot Station, which is within walking distance of the office.
• The E-Line (East/West) trains run approximately every 8 minutes.

Accessing the Office:

• Upon arrival, please sign in using the iPad at the reception desk.
• Follow the instructions on the iPad and sign the Non-Disclosure Agreement (NDA).
• A printed name tag badge will be provided once you complete the sign-in process.
• Please wear your printed name tag badge at all times while in the office.

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