Nonprofit Storytelling Workshop Series: Turn Story into Support
Over three interactive sessions, you’ll dive deeper into nonprofit storytelling—exploring advanced techniques in structure, video, and web-based storytelling. These are practical workshops that give you a chance to apply what you’ve learned and take your nonprofit marketing and fundraising skills to the next level.
Why Attend These Workshops?
1) Go beyond theory with real-time coaching and examples
2) Ask your questions live and get expert feedback from the Time Magic Studios team – Chris, Laurie and Esteban
3) Get downloadable tools and resources you can apply immediately
4) Build confidence and clarity in how you share your impact
5) Connect with other nonprofit professionals who are leveling up their storytelling abilities
Cost and Format
This workshop series is completely free—no cost to attend. Each 90-minute session is held in-person at the conference room of Three Rivers Community Foundation (3RCF) and is designed to be hands-on, collaborative, and highly practical.
1) Location: 3RCF Conference Room, Tri-Cities, WA
2) Format: Live, in-person training with real-time guidance and group discussion
3) Length: 90 minutes per session
4) Capacity: Limited to 10 participants to ensure a focused, interactive experience
5) Materials Provided: You’ll receive handouts, templates, and digital resources to take home
Spots are limited—register early to reserve your seat.
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Workshop 1: Story Structures That Move People (and Raise More Money)
Discover the storytelling and copywriting techniques that turn everyday work into donor-ready narratives.
In this session, we’ll break down timeless storytelling tools used by world-class communicators—and show you how to apply them to your nonprofit’s real-life moments. We’ll also dig into core copywriting skills that bring those stories to life on the page and in campaigns.
You’ll learn:
1) How to use the 3-act structure to build tension, emotion, and a satisfying payoff
2) What “character pairs” are—and why it can make for a great nonprofit story
3) How circular storytelling creates emotional resonance and long-term donor memory
4) How to adapt story structures for newsletters, appeal letters, social media, and more
5) How to write headlines that grab attention and frame your message
6) How to use the AIDA framework (Attention–Interest–Desire–Action) to drive donor response
7) How to sequence content to drive a fundraising goal or event launch.
Workshop Facilitator Bios:
Chris Wagar – Workshop Facilitator and Storyteller
Chris is a professor, copywriter, and nonprofit communications strategist. He’s also the Co-Founder and Head Scriptwriter at Time Magic Studios, where he helps mission-driven organizations tell stories that raise funds and inspire action. Chris discovered the power of storytelling while serving in the Peace Corps, where a documentary he produced helped secure a $500,000 grant for his partner organization. Today, he blends creative strategy with real-world experience to help nonprofits connect with donors through meaningful, results-driven stories.
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