Discover the Hidden Power of Internet Marketing -1 Day Session in Ottawa

This one-day program offers a Course Completion Certificate and is designed to deliver maximum impact in a short time. Participants will earn 8 professional credits upon successful completion. This training is conducted in a classroom format at scheduled location and is conducted in English to accommodate a diverse professional audience.

Snacks, beverages, and lunch will be provided during the session.

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

After completing this course, Individuals will be able to demonstrate their understanding

of:

• SWOT Analysis in Marketing
• Marketing Research
• Real Time Marketing
• Brand Management
• Social Media (I)
• SEO Basics
• Social Media (II)
• Website Characteristics
• Capturing Leads
• Campaign Characteristics

None

Attendees will receive a course manual with presentation slides and reference

materials.

Anybody who is interested in learning Internet Marketing Fundamentals Skills

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Info: ● Strength

● Weaknesses

● Opportunities

● Threats

● Case Study

● Review Questions

Info: ● Consume All Media

● Finding the Right Price

● Product Development and Improvement

● Identify Your Target Audience ● Case Study

● Review Questions

Info: ● Dynamic Content

● Engagement Builds Followers

● Constant Readiness and Monitoring

● The Time the Place and the Media

● Case Study

● Review Questions

Info: ● Every Interaction Counts

● Consistent Through all Media

● Unique Qualities

● Needs to be Actively Managed

● Case Study

● Review Questions

Info: ● You are Building a Community

● A Personal Touch

● Brand Champions

● Make it Easy to Share

● Case Study

● Review Questions

Info: ● Relevant and Original Content

● Keywords

● Value Proposition

● Linking

● Case Study

● Review Question

Info: ● Content is King

● Blog and Interact

● Webinars

● Constant Monitoring

● Case Study

● Review Questions

Info: ● SEO Optimization

● Landing Page

● Analytics

● Mobile and Tablet Friendly

● Case Study

● Review Questions

Info: ● Lead Management and Generation

● Give Something Away

● Quality vs. Quantity

● Capture Repeat Customers

● Case Study

● Review Questions

Info: ● Tailored for Your Audience

● Use Powerful Words

● The 4 W’s of a Campaign

● Monitor and Tweak

● Case Study

● Review Questions

Info: ● Words from the Wise

● Review of Parking Lot

● Lessons Learned

● Completion of Action Plans and Evaluations

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