The Pepsi Challenge

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets including a seismic result last week in Coke’s hometown of Atlanta where 58% of Atlantans preferred PZS! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now Nashville has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better. The Pepsi Challenge will be LIVE at Ryman Auditorium between May 15 – 18.

Further key dates and information are as follows:

WHERE & WHEN: PNC Plaza at Ryman Auditorium (107 4th Ave N Nashville)

• May 15 - 18
• 1 – 8 p.m. ET

HOW IT WORKS:

• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free 20oz bottle of Pepsi Zero Sugar because even those with questionable taste deserve a second chance.

For tour locations and dates visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram Facebook X and YouTube (@Pepsi).