AI in Action: A Hands-on Workshop for Marketing and Creative Leaders

The pace of change in our industry is relentless. New AI tools, workflows, and “best practices” drop by the hour. For content strategists, social managers, and creative leads, it’s more than overwhelming — it’s a daily challenge to keep up, stay sharp, and stay relevant.

This is exactly the kind of environment MIMA was built for — and why we’re returning to our roots with a highly focused, limited-seat workshop designed to cut through the chaos.

This is hands-on. This workshop is built for practicioners. This is not AI 101 — this is a course for those that know the basics and are ready to go a click deeper.

You’ll bring your laptop preloaded with your preferred AI tools — at minimum, a ChatGPT Plus or Gemini Advanced account. We’ll provide the coffee, breakfast, and fast-paced prompts. And together, over two compelling hours, we’ll explore how to actually use AI across a spectrum of strategic and creative tasks.

Led by Tim Brunelle — MIMA Past President, Creative Director at the University of St. Thomas, and instructor of AI in creative practice at MCAD.

You’ll tackle guided exercises in:

• Research & insight generation
• Creative briefing
• Ideation & concept development
• Asset production (including video and visuals)
• Workflow automation using AI agents and integrations
  

You’ll see live applications of tools like ChatGPT, Sora, Gemini, Veo, Midjourney, Adobe Firefly, Claude, Runway, Make, Notion — and walk away with practical, tactical knowledge you can apply immediately.

You’ll leave with a clearer understanding of which tools belong in your stack, how to use them responsibly and creatively, and how to lead AI-forward thinking in your organization.

Seats are extremely limited. Secure your spot now and be part of a cohort shaping what’s next.

MIMA is a community for future-focused marketing, content and creative leaders. From the dawn of dot com to the emergence of social strategy to Google's first neural network – for 25 years, MIMA has been here shining a light on what's coming next and connecting the curious minds who are ready to face new challenges head on. Our mission is simple: build a stronger, smarter industry in Minnesota through events that expand our collective knowledge, illuminate emerging technologies and techniques, and amplify the unrivaled talent in MN. Ready to shape the future together?

Perrill is a unified digital marketing agency that powers businesses to win online through digital marketing, design, and development solutions that accelerate business growth. For over 25 years, we have delivered best-in-class digital solutions to clients of all sizes. Our talented team of designers, developers, and marketers works collaboratively to understand your brand needs and create strategies that help you crush your goals. Whether you need a custom lead generation website, a complex eCommerce solution, or a complete digital strategy to drive your business forward, Perrill can help get you there faster.

Info: Check in to the event, grab a bite and a beverage and meet other leaders who are forging the way in their organizations.

Also check out other Workshops in Minnetonka, Arts events in Minnetonka.