LDF: This House Believes That AI Will Be The Saviour of Strategy

AI is doing it all – writing copy, building media plans, generating insights in seconds.

But is it making us better marketers? Or just better at skipping the thinking part?

That’s why we’re hosting a fast-paced, thought-provoking debate where experienced marketers go head-to-head on one big question:

Is AI saving strategy – or slowly killing it?

Will we argue that AI gives marketers superpowers?

Or that it’s replacing judgment with justifications?

You decide.

• A lively debate between 4 sharp thinkers with opposing views
• Real-world examples, and respectful crossfire
• Audience questions and voting before & after
• Some beer & pizza!

For the motion (AI is the saviour of strategy):

Dan Cullen-Shute: Founder of Negroni Breakfast, and former global CEO & Founder of Creature.

Tamsin Daniel: Head of Marketing for Firetree chocolate (if you haven't tried it, you need to), and experienced FMCG marketing director (Betty's & Taylor's, Cartwright & Butler, Geetas, Arla to name just a few).

Against the motion (AI is killing strategy):

James Hamlin: Fractional CMO for Here on Up and Co-founder of The CMO Circle, a Community for Senior Marketing Leaders. He's a husband and father of 4 homeschooled children and lives in a village just South of Sheffield.

Carol Howley advises scaling B2B enterprises on scaling and growth for Magnus, where they’ve built a proprietary AI GTM solution and recruitment tool. She previously scaled Exclaimer from £40M to £80M, led demand generation at Canonical/Ubuntu and Skyscanner, and has also advised the founding team at FYXER in its early stages..

Chairing the debate:

Gareth Turner – Founder of Big Black Door, former Head of Marketing at Weetabix