Workshop - Content Strategies : Tools & Tips for Content Creators, Brand Owners & MarCom Teams

Mini Workshop Series #3
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀
𝗧𝗼𝗼𝗹𝘀 & 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀, 𝗕𝗿𝗮𝗻𝗱 𝗢𝘄𝗻𝗲𝗿𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝗮𝗺𝘀

𝟭𝟲 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟱 (𝗠𝗼𝗻) | 𝟭𝟬.𝟬𝟬 𝗮𝗺 - 𝟱.𝟬𝟬 𝗽𝗺
𝗛𝘆𝗮𝘁𝘁 𝗣𝗹𝗮𝗰𝗲 𝗝𝗼𝗵𝗼𝗿 𝗕𝗮𝗵𝗿𝘂 - 𝗣𝗮𝗿𝗮𝗱𝗶𝗴𝗺 𝗠𝗮𝗹𝗹

𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 | bWFyY29tIHwgYnJhbmRjdWx0dXJlcHIgISBjb20=
𝗙𝗲𝗲 | MYR 150 per person
𝗜𝗻𝗰𝗹𝘂𝗱𝗲𝘀 | Certificate of Attendance, Coffee Break , Tea Break
𝗛𝗥𝗗𝗖 | Non-claimable


𝗦𝘂𝗺𝗺𝗮𝗿𝘆
The Mini Workshop Series #3 is a full-day event designed for brands and content creators seeking to enhance their content strategies with innovative tools and practical skills. Participants will explore how to define and strengthen their brand’s content identity, leverage AI technology to produce authentic and engaging content, and develop scalable workflows that maximize resource efficiency. The workshop also covers strategic budget allocation for impactful campaigns and how to accelerate content ideation and SEO performance using AI tools. Through interactive sessions, focus groups, and real-world examples, attendees will leave equipped with actionable strategies to elevate their content marketing efforts and drive measurable results for their brands.


𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿𝘀
• James Leow | Principal Trainer & Vice-President
Priority Sky
• Afif Ezhar | Director of Marketing & Communications
BrandCulture PR & Marketing Communications
• Grace Chiam | Director of PR, Strategic Development &
Brand Engagement
BrandCulture PR & Marketing Communications


𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀
• Define your brand’s content identity to strengthen consistency and impact.
• Leverage AI tools to produce authentic, audience-centric content efficiently.
• Develop scalable content workflows to optimize resources and maximize reach.
• Strategically allocate resources to achieve measurable brand visibility and engagement.
• Accelerate content ideation and SEO performance through AI integration.


__________________________________________________________



𝗣𝗿𝗼𝗴𝗿𝗮𝗺


10:00 AM
𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟭: 𝗧𝗵𝗲 𝗙𝗮𝘀𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 – 𝗠𝗼𝗿𝗲 𝗶𝘀 𝗠𝗼𝗿𝗲 (𝗚𝗿𝗮𝗰𝗲 𝗖𝗵𝗶𝗮𝗺)


10:40 AM
𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟮: 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗦𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗟𝗶𝗸𝗲 𝗮 𝗕𝗼𝘁 (𝗔𝗳𝗶𝗳 𝗘𝘇𝗵𝗮𝗿)


11:00 AM
𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟯: 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗼𝗹𝗲 (𝗝𝗮𝗺𝗲𝘀 𝗟𝗲𝗼𝘄)


11:30 AM
Refreshment Break & Networking


12:00 PM
𝗙𝗼𝗰𝘂𝘀 𝗚𝗿𝗼𝘂𝗽 𝗥𝗼𝘂𝗻𝗱 𝟭 (Choose 1)

1A. Your Brand in 3 Words
Discuss your tone & ensure consistent application across all platforms

1B. Content on the Ground
Creating brand-worthy moments at events, photobooths, props, and roadshows

1C. Free & Paid Tools We Actually Use Sharing effective design, editing, scheduling, and analytics tools


12:30 PM
Lunch Break (Free & Easy)


2:00 PM
𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟰: 𝗔𝗜 𝗳𝗼𝗿 𝗦𝗘𝗢 – 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗕𝗲𝘁𝘁𝗲𝗿 & 𝗙𝗮𝘀𝘁𝗲𝗿 𝗢𝘂𝘁𝗽𝘂𝘁 𝗳𝗿𝗼𝗺 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀


2:30 PM
𝗙𝗼𝗰𝘂𝘀 𝗚𝗿𝗼𝘂𝗽 𝗥𝗼𝘂𝗻𝗱 𝟮 (Choose 1)

2A. Content Planning That Actually Gets Done:
Developing realistic, repeatable workflows for content creation

2B. Creator Hacks -Turn One Idea into 5 Pieces of Content:
How to repurpose content for reels, posts, quotes, blogs, stories

2C. AI Tools for Busy Teams: Accelerate Keyword Research & Content Drafts


3:00 PM
𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟱:
𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗕𝘂𝗱𝗴𝗲𝘁 – 𝗪𝗵𝗮𝘁 𝗖𝗮𝗻 𝗜 𝗗𝗼 𝘄𝗶𝘁𝗵 𝗠𝗬𝗥 𝟱𝟬𝟬, 𝗠𝗬𝗥 𝟱,𝟬𝟬𝟬, 𝗮𝗻𝗱 𝗠𝗬𝗥 𝟱𝟬,𝟬𝟬𝟬?


4:00 PM
Program Wrap-up, Closing Remarks, and Feedback Collection


END

Note : Subject to changes.

You may also like the following events from BrandCulture PR & MarCom Agency:

• This August, 14th August, 09:00 am, Johor's 2nd Content Creators' Convention (2025) in Johor Bahru

Also check out other Workshops in Johor Bahru.