Johor's 2nd Content Creators' Convention (2025)

𝗝𝗼𝗵𝗼𝗿'𝘀 𝟮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀' 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻
𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 | 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 | 𝗖𝘂𝗹𝘁𝘂𝗿𝗲
𝟭𝟰 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟱 | 𝟵𝗮𝗺 -𝟱𝗽𝗺
𝗗𝗼𝘂𝗯𝗹𝗲𝗧𝗿𝗲𝗲 𝗯𝘆 𝗛𝗶𝗹𝘁𝗼𝗻 𝗝𝗼𝗵𝗼𝗿 𝗕𝗮𝗵𝗿𝘂

( 𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝘀𝗽𝗲𝗲𝗰𝗵𝗲𝘀, 𝗧𝗮𝗹𝗸𝘀, 𝗣𝗮𝗻𝗲𝗹 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻𝘀, 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀, 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 & 𝗠𝗼𝗿𝗲 )

A collaborative platform bringing together content creators, brand owners, marketers, tourism players, and PR professionals - exploring how strong campaigns are built, how content drives visibility, and how culture gives it meaning.

Participation Fee
MYR 450 per person – Full day access with Lunch
MYR 250 per person – Half day access Part 1 or Part 2 with Tea Break


𝗙𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀
Learn how to build campaign-ready, culturally grounded content that aligns with brand narratives and tourism goals.

𝗙𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗢𝘄𝗻𝗲𝗿𝘀
Discover how to collaborate with creators to shape campaigns that connect with audiences through culture and story.

𝗙𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗣𝗥 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 Gain insight into how to brief, manage, and activate creator collaborations as part of integrated campaign strategies.

𝗙𝗼𝗿 𝗝𝗼𝗵𝗼𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 & 𝗧𝗼𝘂𝗿𝗶𝘀𝗺-𝗟𝗶𝗻𝗸𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀
Understand how to turn your location, product, or service into a story worth sharing — and how to work with creators to make it travel further.

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𝐌𝐎𝐑𝐍𝐈𝐍𝐆: 𝐓𝐀𝐋𝐊𝐒 & 𝐏𝐀𝐍𝐄𝐋𝐒
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8:00AM – Registration, Coffee & Booth Visits
Arrive early, network over coffee, and explore booths

9:30AM – Keynote Address
James Leow sets the tone for the day with a powerful opener on content, culture, and campaign-building.

9:45AM – The Winning Formula: PR + Brands + KOLs
Prof. Mohd Said Bani (PRCA Malaysia) explores how creators and brands can elevate Johor’s visibility for Visit Malaysia 2026.

10:00AM – Pitch With Purpose, Partner With Impact
Grace Chiam, Afif Ezhar, Peh Su Ann share 5 practical strategies to connect creators, brands, and PR teams for results.

10:30AM – Think Globally, Act Locally
Clarance Boo (L’OCCITANE) shares how purpose-driven brand content can build trust and community connection.

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11:00AM – Coffee Break & Booth Visits
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11:15AM – Panel: Creators, Campaigns & Culture – Staying Aligned
Real talk on what makes creator–agency–brand partnerships click Moderator: James Leow
Panelists: Michelle Ong , Mohd Irwan Zulkefli, Faiz Ibrahim

11:45AM – Panel: How It All Comes Together
Behind the scenes of effective content and campaign strategies built in Johor.
Moderator: Grace Chiam
Panelists: Lee Sheah Liang, Ferra Rossa, Alifph Rajmaslan, Fara Elfda


12:30PM – Lunch & Networking
Fuel up and continue building connections before the afternoon deep-dives.

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𝐀𝐅𝐓𝐄𝐑𝐍𝐎𝐎𝐍: 𝐖𝐎𝐑𝐊𝐒𝐇𝐎𝐏𝐒, 𝐅𝐎𝐂𝐔𝐒 𝐆𝐑𝐎𝐔𝐏𝐒 & 𝐂𝐎𝐍𝐕𝐄𝐑𝐒𝐀𝐓𝐈𝐎𝐍𝐒
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2:00PM – Opening Networking & Booth Visits
Coffee’s back. Mingle with fellow creators, marketers, and brands before workshops kick off.

𝟐:𝟑𝟎𝐏𝐌 – 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐀: 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 (𝐏𝐢𝐜𝐤 𝐎𝐧𝐞)
A1 – Content That Sells & Inspires (Ferra Rossa)
How creators turn passion into profit through engaging content that converts.

A2 – Content That Sparks Conversations (Mohd Irwan Zulkefli)
From blog to boardroom – using storytelling to revive voice and identity.

A3 – Turbocharge Your Content (Afif Ezhar)
Time-saving AI tools, design hacks, and batch-creation for small teams and solo creators.



𝟑:𝟎𝟎𝐏𝐌 – 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐁: 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍 (𝐏𝐢𝐜𝐤 𝐎𝐧𝐞)
B1 – Briefing Creators the Right Way (Grace Chiam)
Learn how to craft structured creative briefs that get better results.

B2 – From Idea to Income (Faiz Ibrahim – Focus Group)
Turn ideas into monetized campaigns with timelines, deliverables, and checkpoints.

B3 – Business Visibility Without Big Budgets (Jasmine Lim)
Smart content strategies for small businesses to gain traction with limited spend.


3:30PM – Coffee Break


𝟒:𝟎𝟎𝐏𝐌 – 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐂: 𝐂𝐔𝐋𝐓𝐔𝐑𝐄 (𝐏𝐢𝐜𝐤 𝐎𝐧𝐞)
C1 – Visual Impact: Make On-Ground Content Stand Out (Alifph Rajmaslan)
How brands can use visual design and storytelling to celebrate local culture.

C2 – Local Culture, Global Eyes (Moderated by Afif Ezhar, powered by The Johor Collection)
Focus group on using gifts, merch, and traditions to create culturally grounded content.

C3 – How Brands Can Adopt Collaborative Culture (James Leow)
A working session on aligning internal teams, agencies, and creators to co-build campaigns.


4:30PM – Session D: Mini Meets – Fast Chats. Real Connections.
Creators meet brand reps in a speed-networking format for real-time chemistry checks and future collaborations.


5:00pm END

Secure your slot now https://forms.gle/VFsjvbLQmHSaFJfD9
Limited slots available.

Find out more :
E: bWFyY29tIHwgYnJhbmRjdWx0dXJlcHIgISBjb20=
M: +60164159272

Also check out other Workshops in Johor Bahru.