An Evening with Todd S. Purdum

***Please note: This event will take place at the Books & Books in Coral Gables at 265 Aragon Ave. There are TWO (2) ticketing options. The PAID option includes one (1) copy of DESI ARNAZ ($29.99 + tax). The free option grants entry into the event but does not include a copy of the book. Books will also be available for purchase at the event.

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An illuminating biography of Desi Arnaz, the visionary, trailblazing Cuban American who revolutionized television and brought laughter to millions as Lucille Ball’s beloved husband on I Love Lucy, leaving a remarkable legacy that continues to influence American culture today.

Desi Arnaz is a name that resonates with fans of classic television, but few understand the depth of his contributions to the entertainment industry. In Desi Arnaz, Todd S. Purdum offers a captivating biography that dives into the groundbreaking Latino artist and businessman known to millions as Ricky Ricardo from I Love Lucy. Beyond his iconic role, Arnaz was a pioneering entrepreneur who fundamentally transformed the television landscape.

His journey from Cuban aristocracy to world-class entertainer is remarkable. After losing everything during the 1933 Cuban revolution, Arnaz reinvented himself in pre-World War II Miami, tapping into the rising demand for Latin music. By twenty, he had formed his own band and sparked the conga dance craze in America. Behind the scenes, he revolutionized television production by filming I Love Lucy before a live studio audience with synchronized cameras, a model that remains a sitcom gold standard today.

Despite being underestimated due to his accent and origins, Arnaz’s legacy is monumental. Purdum’s biography, enriched with unpublished materials and interviews, reveals the man behind the legend and highlights his enduring contributions to pop culture and television. This book is a must-read biography about innovation, resilience and the relentless drive of a man who changed TV forever.

Todd S. Purdum is a veteran journalist and author. In a career of more than forty years, he has written widely about politics and culture, starting at The New York Times, where he spent twenty-three years, covering politics from city hall to the White House, later serving as diplomatic correspondent and Los Angeles bureau chief. He has also been a staff writer at Vanity Fair, Politico, and The Atlantic. He is the author of Something Wonderful: Rodgers and Hammerstein’s Broadway Revolution and An Idea Whose Time Has Come: Two Presidents, Two Parties, and the Battle for the Civil Rights Act of 1964. He lives in Los Angeles with his wife, the former White House press secretary Dee Dee Myers, with whom he has two grown children.

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