AI Can Automate Insight, But Not Courage

AI is transforming market research as companies race to make research faster and cheaper. If faster and cheaper created growth, every company with a DIY license would be unstoppable.

Most companies do not have a speed problem they have a courage problem. Insights don’t fail because of slow tools; they fail because of weak decisions.

Join us to explore ways AI can be used as a catalyst not as a crutch, so researchers can focus less on reporting and more on courage, storytelling, and influence.

All are welcome at our Marketing Research & Insights meetings. You do not have to be an AMA member to attend.

4:30 Happy Hour with a hard start of the Presentation at 5:00 p.m.

Chris Grabarkiewicz, a seasoned research consultant with over 20 years of insights & analytics experience. She has helped companies such as Abbott, Luxottica Retail, Ipsos, P&G, Skyline Chili understand people and make smart decisions. She holds a doctorate in European Politics and is a former president of AMA Cincinnati. Today, she leads Client Intelligence, a consultancy focused on delivering insights that drive action.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. W e provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

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