The AI Roadmap: Your Edge in a Shifting Market

According to the 2025 State of Marketing AI Report, 75 percent of marketing teams still operate without a formal AI roadmap. As a result, much of the industry is deploying powerful AI tools piecemeal—lacking a unified strategy to scale them, measure impact, and capture full value. This session reveals how a deliberately engineered AI roadmap becomes your decisive edge in today’s continually evolving market landscape.

While competitors chase the trend of the week, a clear roadmap empowers you to proactively build intelligent systems, redefine service offerings, and create defensible, long‑term value that stands up to market disruption.

Grounded in proven frameworks from the Marketing AI Institute’s AI Blueprints and the AI‑Ready Marketing Strategy Kit, plus lessons from our own AI journey, this talk delivers a practical playbook for developing, operationalizing, and scaling your own strategic AI roadmap—so you can transform experimentation into lasting advantage.

What to expect:

• Networking
• Official Host Welcome, introductions, discussions about what you want out of this community (come ready to share)
• Expert speaker session featuring William McKee, Managing Partner, Knowmad Digital Marketing
• Post session Happy Hour!

Don't miss this opportunity to be part of the growing community of AI enthusiasts in Charlotte. See you there!

Also check out other Business events in Charlotte.