Craft a compelling problem statement and value proposition

Learn how to effectively articulate your research or project’s core challenge by crafting a compelling problem statement and value proposition. This session will guide you in identifying the root causes of the issue and the communities most affected—laying the foundation for solutions that truly matter.

📅 October 7, 2025

🕥 10:30 AM – 12:30 PM

📍 PF4220A, 4th Floor, Professional Faculties

🖥️ Hybrid Format – Join us in person or online via Zoom

🎤 Speakers: Tara Barnas & Suzanna Crawford

Participants will leave with a practical framework to help define their primary audience and communicate their project's value with clarity and impact.

This five-part workshop series is designed to help you build essential skills for driving social change. From storytelling and public speaking to building authentic connections, each session offers hands-on tools and peer learning to empower aspiring change-makers.

Participants are encouraged to attend all sessions, but you're welcome to join individual sessions based on your interests.

Anyone curious about social impact, including those interested in social justice, sustainability, community engagement, Truth & Reconciliation, and building an equitable society.

🍿 Snacks and drinks will be provided for in-person attendees!

🔗 Joining online?Please select the “Add-On” ticket when registering, and we’ll share the Zoom link with you closer to the event date.

The Social Impact Starter Series is co-hosted by UCalgary's Social Innovation Initiative, Faculty of Nursing's Health Systems Transformation Initiative (HIVE), and Innovate Calgary's Social Innovation Hub.

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