Magic City SIPS Kickoff 2025

You’re Invited: Magic City SIPS Kickoff – Eat. Drink. Local.

We’re turning up the energy and launching the 2025 Magic City SIPS campaign in a big way—and you’re invited!

Join us for the Magic City SIPS: Eat. Drink. Local. Kickoff, a celebration of Birmingham’s incredible food and drink scene and the businesses that make it thrive. Whether you’re a returning favorite or new to the movement, this event is your chance to connect, learn more about what’s ahead, and get involved in the city’s premier hospitality campaign.

Enjoy music, drinks from our partners at Redmont Vodka, and good vibes as we welcome restaurants, bars, and patrons into an even bigger and better year of SIPS.

What to expect in 2025:

• Year-Round SIPS – Not just Wednesdays anymore! We’re highlighting local spots every day of the week.
• Neighborhood Events & Activations – We’re popping up all over the city to keep the momentum going.
• Expanded Partnerships – Collaborations with the Birmingham Legion, UFL Stallions, Max Transit, and more.
• More Recognition Opportunities – Including the Sippy Cup Awards and new industry nights.

If you're a business owner interested in participating, this is the perfect time to get plugged in.

Eat. Drink. Local.
Support the scene!