Your Brand is NOT Your Logo

Focusing on the broader concept of branding beyond just a visual identity. Branding involves much more than creating a logo. It’s about building an authentic, cohesive brand experience that connects with an audience on an emotional level.

Join us for an engaging presentation with guest presenter, Briana Wucinski, as she covers:

• How brand identity is essential for standing out in a crowded marketplace and what is included in the full spectrum of branding, including messaging, tone of voice, customer experience, and design.
• How a brand’s personality and values should resonate across all touchpoints and the importance of consistency across all elements of a brand to build trust and recognition with an audience.
• The emotional connection that strong branding fosters, turning potential customers into loyal advocates.
• How brand strategy goes hand-in-hand with AI tools to help businesses achieve long-term business growth.

This is a session you do not want to miss.