Build, Brand & Boost Your Dream Salon

Salon Success Blueprint is an 8-week course designed to guide you through every step of starting your own salon. From defining your vision and creating a standout brand to building a strong team and launching with confidence, this course covers it all. You'll learn essential strategies for business planning, marketing, pricing, and customer retention to ensure long-term success. Whether you're a new entrepreneur or an experienced stylist ready to open your own space, this course provides the tools, templates, and expert insights you need to turn your salon dream into reality.

Attend in person or virtually.If you can’t make the live class, no worries, it will be recorded

Learn more about me www.TonikaOuterbridge.com

Have questions text me at 866-452-2623

Click here to get your business website

Info: Defining Your Niche (e.g., natural hair, luxury, men’s grooming, etc.)

Identifying Your Target Market

Creating a Unique Selling Proposition (USP)

Developing a Signature Service Menu

Trend Analysis and Staying Competitive

Homework: Create a vision board for your ideal salon and write your mission statement.

Info: Writing a Comprehensive Business Plan

Budgeting and Financial Forecasting

Choosing a Business Structure (LLC, Corporation, etc.)

Registering Your Business and Acquiring Permits

Understanding Insurance and Liability

Homework: Draft your business plan outline and list required licenses for your area.

Info: Choosing Between Leasing or Buying

Analyzing Foot Traffic and Demographics

Negotiating Lease Terms

Designing a Functional Layout for Efficiency

Creating an Inviting Atmosphere for Clients

Homework: Research three potential salon locations and compare pros/cons.

Info: Crafting a Strong Brand Identity (Name, Logo, Colors)

Developing a Professional Website and Social Media Presence

Creating a Content Calendar for Social Media

Building Buzz with Influencers, Events, and Local Partnerships

Implementing Loyalty Programs and Referral Incentives

Homework: Design a mood board for your brand and create social media page drafts.

Info: Determining Service Categories (Haircuts, Color, Extensions, etc.)

Pricing for Profitability and Competitiveness

Creating Package Deals and Membership Options

Upselling and Cross-Selling Strategies

Retailing Products to Maximize Revenue

Homework: Draft your initial service menu with detailed pricing.

Info: Defining Roles: Stylists, Assistants, Receptionists, etc.

Recruiting Skilled Staff (Where to Find Talent)

Creating a Positive Work Culture

Staff Training & Development Plans

Building a Strong Commission and Bonus Structure

Homework: Write job descriptions for key salon roles.

Info: Salon Software for Appointments, Payments, and Inventory

Creating Client Intake Forms and Policies

Managing Supplies and Retail Inventory

Building a Strong Customer Retention System

Safety and Sanitation Procedures

Homework: Research salon management software and outline client policies.

Info: Creating a Grand Opening Event Plan

Leveraging PR, Local Media, and Influencers

Building Partnerships with Brands and Vendors

Scaling Your Business Through Expansions or Franchising

Creating Passive Income Streams (e.g., product sales, online booking tools)

Homework: Develop a detailed grand opening strategy and first 3-month marketing plan

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