Build Your Fashion Business: From Concept to Sales

Turn your fashion vision into reality with our fashion incubator program— master design, marketing, and sales to build your successful brand

About this Event

Build Your Fashion Empire: From Concept to Sales

Course Overview: This comprehensive 8 week course is designed to guide aspiring fashion entrepreneurs through every step of building a successful fashion brand. From defining your niche to launching your collection and scaling your business, you'll gain practical insights, expert advice, and actionable strategies. Whether you're starting from scratch or looking to enhance an existing brand, this course will provide the tools and knowledge needed to thrive in the competitive fashion industry.

Wednesdays at 2 pm est

Attend in person or virtually. If you can’t make the live class, no worries, it will be recorded

Learn more about me www.TonikaOuterbridge.com

Have questions text me at 866-452-2623

Click here to get your business website

The Foundation


🕑: 02:00 PM - 04:00 PM
The Foundation of Your Fashion Brand

Info: Defining Your Niche and Target Audience


Identifying Trends and Market Gaps


Creating Your Unique Selling Proposition (USP)


Developing Your Brand Identity (Logo, Colors, Fonts, etc.)

Designing Your Collection


🕑: 02:00 PM - 04:00 PM
Designing Your Collection

Info: Trend Forecasting and Inspiration Boards


Fabric Sourcing and Selection


Sketching and Creating Tech Packs


Choosing Manufacturers and Suppliers

Your Business Plan


🕑: 02:00 PM - 04:00 PM
Building Your Business Plan

Info: Defining Business Goals and Strategies


Creating a Budget and Financial Forecast


Pricing Strategies for Profitability


Establishing Legal Requirements (Business Registration, Permits, etc.)

Your Digital Presence


🕑: 02:00 PM - 04:00 PM
Creating Your Digital Presence

Info: Building Your Website (Shopify, Wix, etc.)


Developing a Social Media Strategy


Crafting Effective Product Descriptions and Photography


Implementing SEO Strategies for Fashion Brands

Manufacturing Production


🕑: 02:00 PM - 04:00 PM
Manufacturing and Production

Info: Understanding Production Timelines


Working with Factories and Designers


Quality Control and Sampling Process


Managing Inventory Effectively

Marketing and Branding


🕑: 02:00 PM - 04:00 PM
Marketing and Branding

Info: Crafting Compelling Campaigns and Launch Strategies


Leveraging Influencers and Brand Ambassadors


Creating Experiential Marketing Events


Using PR Strategies to Gain Exposure

Sales Strategies


🕑: 02:00 PM - 04:00 PM
Sales and Retail Strategies

Info: Selling Through E-commerce Platforms


Partnering with Retailers and Boutiques


Developing Wholesale Strategies


Hosting Pop-up Shops and Fashion Shows

Operations


🕑: 02:00 PM - 04:00 PM
Managing Operations and Growth

Info: Tracking Inventory and Managing Logistics


Scaling Your Fashion Brand Successfully


Hiring and Training a Strong Team


Building Customer Loyalty and Retention

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