Start Your Online Business

The E-Commerce Startup Success Series is a comprehensive 6-month virtual and in person program designed to guide aspiring entrepreneurs through every stage of building a successful online store.

From finding your niche and developing a strong brand identity to mastering website design, digital marketing, and financial management, this series provides step-by-step instruction and practical strategies to ensure long-term growth. With expert insights, actionable templates, and real-world examples, participants will gain the tools and confidence needed to launch, manage, and scale their e-commerce businesses. Whether you're starting from scratch or looking to improve an existing store, this program offers a clear path to success.

Attend in person or virtually.If you can’t make the live class, no worries, it will be recorded

Learn more about me www.TonikaOuterbridge.com

Have questions text me at 866-452-2623

Click here to get your business website

Info: Finding Your Niche and Defining Your Audience


Identifying profitable product categories


Understanding customer pain points and desires


Conducting market research and competitor analysis


Creating a Strong Brand Identity


Designing your logo and choosing brand colors


Writing a compelling brand story


Developing a cohesive visual style


Business Setup Essentials


Registering your business legally


Choosing the right e-commerce platform (e.g., Shopify, Wix)


Setting up payment gateways and sales tax compliance

Info: Module 1: Developing Winning Products


Identifying trends in your niche


Creating unique selling points (USPs)


Building relationships with manufacturers and suppliers


Module 2: Pricing Strategies for Profit


Calculating production costs


Determining profit margins


Setting effective sales and discount strategies


Module 3: Inventory Management


Choosing inventory models (dropshipping, warehousing, etc.)


Managing stock levels and reducing deadstock


Planning seasonal inventory effectively

Info: Designing a High-Converting Website


Choosing the right theme and layout


Writing compelling product descriptions


Creating engaging product photography and videos


User Experience (UX) Optimization


Enhancing navigation and search functions


Adding trust signals and social proof


Optimizing for mobile devices


Payment & Checkout Optimization


Creating a seamless checkout experience


Implementing abandoned cart recovery strategies


Offering multiple payment options

Info: Social Media Mastery


Creating engaging content for Instagram, TikTok, and Facebook


Partnering with influencers and ambassadors


Leveraging trends for viral reach


Email Marketing Essentials


Building an email list from scratch


Writing compelling sales emails


Automating email campaigns for efficiency


Paid Advertising Strategies


Running Facebook, Instagram, and Google Ads


Crafting ad copy that converts


Measuring ad performance and ROI

Info: Order Fulfillment & Shipping


Choosing the right shipping partners


Offering fast, reliable delivery options


Creating an efficient return process


Customer Service Excellence


Creating an FAQ and knowledge base


Handling complaints and returns professionally


Building a customer loyalty program


Scaling Your Business


Expanding product lines


Creating strategic partnerships


Outsourcing and automation for growth

Info: Budgeting & Financial Planning


Creating startup budgets


Managing cash flow effectively


Forecasting sales and expenses


Tracking & Analyzing Sales Data


Using analytics tools to track performance


Identifying profitable products and marketing channels


Making data-driven decisions for growth


Managing Taxes & Expenses


Tracking deductible expenses


Filing e-commerce taxes properly


Understanding sales tax obligations across states

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