Beyond the Metrics: Data-Driven PR in Practice

Join CPRS for an engaging session with Dr. Gregor Sharp, Senior Consultant at Earnscliffe Strategies, on the evolving role of data in public relations. Dr. Sharp will explore how data and analytics are transforming the way communicators understand audiences, shape strategies, and measure impact -- while also addressing accuracy, and transparency. This event will equip PR professionals with practical insights to strengthen credibility, demonstrate value, and adapt to an increasingly data-driven environment.

Date: October 21, 2025

Location: Unit 800 - 1040 W Georgia St, Vancouver

Time: Networking to begin at 5:30 PM; Presentation to begin at 6:00 PM

Light snacks and refreshments will be served.

Don't miss this opportunity to learn from industry experts. Secure your spot today!

Gregor Sharp

Senior Consultant

Gregor brings a depth of research experience stemming from a background that has included academic, government, and private sector roles both in Canada and abroad.

With formal training in both quantitative and qualitative methods, he is recognized for his innovative approaches to discourse analysis, his work with vulnerable populations, as well as his ability to communicate research clearly and compellingly to diverse audiences.

Fluently bilingual, Gregor has managed and executed numerous projects with diverse local, national, and international stakeholders on policy questions ranging from refugee resettlement through to international security practices in both English and French.

Gregor holds a Doctor of Philosophy in Political Science from the University of British Columbia and a Master’s in International Public Management from Sciences Po Paris.

About Earnscliffe Strategies

Earnscliffe Strategies is a national leader in government relations, communications and digital, and opinion research. Founded in 1989 and independently owned by our principals, Earnscliffe delivers best-in-class, innovative and winning solutions through a multidisciplinary and expert teams approach. Earnscliffe operates from offices in Ottawa, Toronto and Vancouver, and is a member of the global FIPRA Network.

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