From Local to Legendary – MREM is going to be helping you Stand Out Through Authentic Storytelling! An Interactive Workshop for Realtors on Social Media Marketing with Real Leverage Solutions.
RealLeverageSolutions.com
Overview:
In today’s digital world, real estate is no longer just about transactions—it’s about connections. Social media is your stage, and storytelling is your superpower. This class will teach realtors how to leverage hyper-local, story-driven content to build trust, attract clients, and dominate their market.
We’ll cover:
How to turn your social media into a lead-generating machine through storytelling.
The power of hyper-local content and why it makes you the market authority.
Why reels are king—how to stop the scroll and keep people engaged.
How AI + automation can simplify content creation while keeping it authentic.
Email list building—turning social media followers into loyal clients.
Class Breakdown:
I. The Power of Social Media for Realtors (10 min)
Why real estate marketing has shifted from “sales” to “storytelling”.
The platforms that matter most and how to use them effectively
The Reels Revolution – Why video content gets the most reach and engagement.
II. The Hyper-Local Advantage: Becoming the Community Expert (15 min).
Why niching down in your community builds credibility and trust
Content pillars: Real estate insights, local business spotlights, community events, behind-the-scenes.
Tactical strategies to create engaging, local-centric content that keeps your name top of mind.
III. Mastering Storytelling & The Power of Reels (20 min)
The 3-second rule: How to hook your audience and stop the scroll
The key to being authentic—why showing up as YOU attracts clients.
Reels Equipment 101: What you actually need (and what’s a waste of money).
Easy Reel Ideas – Content strategies that work for realtors (even if you're camera-shy)
IV. AI for Realtors: Work Smarter, Not Harder (15 min)
AI tools for generating content ideas, writing captions, and scripting videos.
How to use AI without losing authenticity—keeping your voice while streamlining content.
Live demo: Using AI to map out 30 days of content in minutes.
V. Social Media & Email List Growth: The Perfect Pair (15 min)
Why owning your audience (vs. relying on social media alone) is a game-changer.
How to turn followers into email subscribers (and why this multiplies your impact).
Simple ways to build your email list—lead magnets, free resources, DM strategies.
How to nurture your list with engaging emails that keep people coming back.
VI. Action Plan: Your 30-Day Social Media Blueprint (10 min)
Creating a simple but effective posting schedule.
Engagement strategies that turn views into conversations (and conversations into deals).
Homework: Implement one strategy today and track the results
Why This Class Matters:
Realtors who master reels, storytelling, and email marketing don’t just get leads—they build a loyal community that turns into clients and referrals.
Social media is your tool, but YOU are the brand. This workshop gives you a step-by-step strategy to show up consistently, authentically, and with confidence—without feeling overwhelmed or salesy.
Let’s turn your social media from forgettable to legendary.
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We will also we conducting our listing / buyer match roundtable.
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MichiganRealEstateMasterminds.com
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