Start Right: Defining Your Customers, Market & Business Model Framework

Come join us weekly at Toronto Public Library - North York Central Library branch for our 8-week business seminars with Fall 2025 Entrepreneur in Residence (EIR) Olivia Glauberzon. The seminars will run from October - November 2025. You can also sign up for a one-on-one consultation with Glauberzon to go over your business plans and ideas. Visit tpl.ca/eir for more information.

Seminar 2) Start Right: Defining Your Customers, Market & Business Model Framework

You’ve got a business idea, but how do you know it will work? Only 50% of small businesses make it to the 5-year mark. How do you plan to succeed? Or maybe you’ve already got a great business planned on paper, but in real life, nothing is going according to plan. In this session, we’ll cover the basics of what a business model is and how to test it for success. We’ll also cover how to prototype on a budget and uncover your ideal customer and target market. With your customers and business model defined, you’ve got great tools for a road to success.

Location: North York Central Library, Room 1 (2nd floor)

Time: 6:30-8 pm

Registration encouraged via Eventbrite. Drop-ins welcome until capacity is reached.

For more information, contact the Business, Science & Technology Department (4th floor) at 416-395-5613.

Toronto Public Library is committed to accessibility. Please call or email us if you are Deaf or have a disability and would like to request an accommodation to participate in this program. Please let us know as far in advance as possible, and we will do our best to meet your request. At least three weeks' notice is preferred. Phone (416) 393-7099 or email YWNjZXNzaWJsZXNlcnZpY2VzIHwgdHBsICEgY2E=.

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