Level-Up Business: What Startups Can Learn from Side Quests & Boss Battles

What can Zelda, Mario, and Final Fantasy teach you about entrepreneurship? In this talk, Joshua Green explores how side quests fuel innovation, boss battles build resilience, and extra lives encourage risk-taking. Drawing from both gaming and business experience, he reveals how startups can adopt a “player’s mindset” to unlock creativity, navigate setbacks, and scale with courage. Get ready to rethink your strategy, one power-up at a time.

Presented by Joshua Green, a keynote speaker, entrepreneur, and creative strategist who blends business with play. With a background spanning comedy, startups, and yoga, he’s built companies from cookie dough to tech platforms while teaching on stages worldwide. His work focuses on dismantling imposter syndrome and helping people reframe challenges as opportunities for growth. At Super FESTival, he brings a gamified lens to business, turning side quests and boss battles into tools for real-world success.

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