CRM EDGE / Presented by RI

Leveraging AI for Customer Growth in 2026

About this Event

Join us for a focused event geared to marketers who want to put AI to work in 2026. Hear from senior marketing leaders and peers as they share real-world experiences and practical steps you can take to personalize more effectively, deepen engagement, and grow customer lifetime value.

Through interactive speaker sessions and panels, you’ll walk away with clear, actionable ways to make AI part of your day-to-day CRM strategy.

Agenda


🕑: 01:30 PM - 02:00 PM
Doors open, welcome and registration

🕑: 02:00 PM - 02:40 PM
Is AI helping marketers grow their business?
Host: Scot Riches, President, RI

Info: While AI continues to be a top priority for CMO's, should it be? Scot will showcase some recent finding and actionable insights from RI’s research on AI's influence on customer decision making.

🕑: 02:40 PM - 03:20 PM
AI and Marketing: A Thought-Leadership Panel
Host: Moderated by Olie Navrotska, Strategy Lead, RI

Info: Client-side marketers share where they are in

their AI journey. What’s working, what’s not and

what’s next.

🕑: 03:20 PM - 03:30 PM
Break

🕑: 03:30 PM - 04:10 PM
Gen AI Playbook Moves to Drive Growth, Not Just Hype
Host: Tim Dolan, Principal Consultant and Trainer, Kickframe

🕑: 04:10 PM - 04:50 PM
Gen AI Gets Real: A Marketers Panel
Host: Moderated by Kari King, Chief Creative Officer, RI

Info: Stories from the front lines:

Client-side marketers discuss experiences with implementing various GenAI tools, sharing key

learning and watchouts.

🕑: 04:50 PM - 05:00 PM
Closing Remarks

🕑: 05:00 PM - 07:00 PM
Networking Cocktails and Bites