3 hours
Rural Arts
Free Tickets Available
Wed, 18 Jun, 2025 at 10:00 am to 01:00 pm (GMT+01:00)
Rural Arts
4 Westgate, Thirsk, United Kingdom
About this event:
Experience-Seekers have been identified as a key driver of tourism demand nationally, regionally and internationally. Developing tourism experiences is therefore an increasingly critical factor in driving visitors to destinations and businesses. Tourists no longer seek just places — they seek memorable, enriching exchanges.
Chris Brant, Experiential Tourism Advisor at Unmissable England, will introduce businesses to the growing market of experiential tourism, covering how to design, develop, and distribute compelling bookable experiences. Attendees will gain insight into the latest trends, best practices, and key distribution strategies to maximize bookings and revenue.
Key takeaways:
Sessions will provide businesses with practical, actionable insights to help them create and distribute engaging experiences that attract visitors and drive revenue.
Chris will attend the whole event, providing opportunities for businesses to speak to him about their own ideas for developing new experiences.
Who should attend?
Tourism businesses, local producers, accommodation providers, and experience creators looking to develop and sell unique visitor experiences.
By kind permission of Herriot Country Tourism Group, and in partnership with Visit North Yorkshire, attendees of this session are invited to take advantage of free entry for the afternoon of 18 June to The World of James Herriot attraction to The World of James Herriot attraction based in Thirsk at the original home of Yorkshire’s own world-famous vet.
Once, you have booked onto the Thirsk session of ‘How to Develop and Sell Unmissable Tourist Experiences’ you will receive a link you can use to book your free entry to the attraction.
About Chris Brant – Founder & Experiential Tourism Expert, Unmissable England
With 20 years’ experience working in sustainable tourism and marketing, Chris Brant from Unmissable England helps businesses develop unmissable experiences. He is the founder of Unmissable England, a booking platform and website with a unique collection of authentic experiences developed and hosted by small to medium sized tourism businesses from Cumbria to Cornwall. Unmissable England targets consumers in the UK, North America and Northern Europe.
About Tony Watson – Head of Tourism, North Yorkshire Council
Tony Watson joined North Yorkshire Council as Head of Tourism at the end of March and is proud to be leading Visit North Yorkshire. Bringing over two decades of experience in tourism, marketing and hospitality, Tony is committed to working closely with his team to develop strategies that further enhance North Yorkshire’s appeal as a leading UK visitor destination.
Tony's approach is rooted in supporting the creation of authentic and sustainable visitor experiences, building strong partnerships with local businesses and communities, and thoughtfully promoting North Yorkshire’s cultural and natural heritage. With an emphasis on innovation and collaboration, Tony looks forward to guiding Visit North Yorkshire on a journey aimed at benefiting both visitors and the local economy, ensuring the region’s distinctive assets continue to captivate and inspire.
About Unmissable England:
Unmissable England is a national tourism and marketing organisation and an Online Travel Agent (OTA) specialising in experiential tourism. We provide business development support and training to tourism businesses across England, working closely with regional and local DMOs in creating new bookable visitor experiences.
Our website enables visitors to easily find and book unique and curated experiences across regional England. We are passionate about providing adventures for all ages, where local people, the location, thought-through content and stories create a truly personal and memorable experience.
About Visit North Yorkshire:
Visit North Yorkshire is the brand for the destination management and marketing organisation which is part of North Yorkshire Council. Our aim is to position the county as a must-visit destination in line with the overall aspiration to increase the value of tourism and economic benefits to North Yorkshire through sustainable growth.
The Visit North Yorkshire website is the foundation for all our marketing activity, providing potential visitors with information on places to visit, eat and stay.
This event is free to attend, but registration is essential.
Please note that photography and video will be taken at the event for promotional purposes. If you would prefer not to be included, please speak to a member of the event team on arrival.
For questions or more information, please contact:
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Info: Delivered by Chris Brant, Experiential Tourism Advisor at Unmissable England
Info: Delivered by Visit North Yorkshire
Info: Attendees are encouraged to stick around and network with refreshments. Chris Brant from Unmissable England and Tony Watson and staff from Visit North Yorkshire will be on hand throughout the whole session for further support.
Also check out other Business events in Northallerton, Workshops in Northallerton, Trips & Adventurous Activities in Northallerton.
Tickets for How to Develop & Sell Unmissable Tourist Experiences can be booked here.
| Ticket type | Ticket price |
|---|---|
| General Admission | Free |
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