Driving B2B Revenue: Proven Marketing and Sales Strategies for SMEs

Driving B2B Revenue: Proven Marketing and Sales Strategies for SMEs

Are you a B2B SME owner looking to boost sales? This workshop will equip you with practical marketing and sales strategies to drive sustainable revenue growth in your B2B business. Learn directly from our marketing expert, Jack Ferguson on the most effective strategies to make sales and grow your business. We will be workshopping real business problems live with workshop attendees to keep this practical and engaging.

About this Event:

In today's competitive market, a holistic approach to revenue generation is crucial. This workshop considers both marketing and sales when increasing your company's B2B revenue, providing you with actionable insights and tools to align your efforts and achieve measurable results. We'll delve into effective marketing strategies to generate qualified leads and empower your sales team with the skills and techniques to convert those leads into loyal customers.

Key Takeaways:

• Actionable marketing strategies to generate qualified leads.
• A better understanding of your B2B buyers so you can sell more effectively.
• Sales techniques to convert leads into customers.
• Insights into B2B marketing and sales science so you can tailor your strategy accordingly.
• Practical marketing tools and resources to implement in your business.

Who Should Attend?

• SME Owners
• Anyone responsible for driving revenue growth in a B2B SME

Meet Our Guest Speaker- Jack Ferguson

Jack Ferguson is an independent consultant, brand strategist, and marketing expert.With 15 years experience in senior roles across brand, marketing, and sales, Jack is the perfect speaker to bring you the best insights on B2B growth.

Jack has:

• Increased client and employer revenue by over $40M
• Consulted across 20+ industries
• Been ranked in the top 1% of consultants on global platform Upwork
• Received MBA level qualifications from Marketing Week for Marketing and Brand Management
• Run over 50 events and workshops
• Launched brands globally, 10x national brand growth, and hosted over 150+ podcast episodes sharing his expertise.
• Ran a successful independent consultancy for over 5 years
• A science background ensuring his advice is evidence based

This Workshop is Presented by:

This event is proudly presented by Bookkeeper Connect, a Brisbane-based bookkeeping firm dedicated to empowering SMEs with expert Xero services, financial clarity, and valuable connections to support business success.

Become part of the Bookkeeper Connect Community at no cost to access:

• Monthly expert events and webinars covering business development, financial management, and industry insights.
• A vetted directory of service providers—trusted professionals ready to assist in scaling your business.
• Promotional opportunities to showcase your business and expand your network.
• Peer support and collaboration through our active online forums and local meetups.
• Exclusive educational resources including articles, guides, and tools tailored for SMEs.

We're excited to be part of this event and look forward to helping more SMEs achieve financial clarity and sustainable success!

Info: Join us for our marketing workshop run by our guest speaker Jack Ferguson. Jack is an independent consultant, brand strategist, and marketing expert. With 15 years experience in senior roles across brand, marketing, and sales, Jack is the perfect speaker to bring you the best insights on B2B growth.


Jack has:

- Increased client and employer revenue by over $40M

- Consulted across 20+ industries

- Been ranked in the top 1% of consultants on global platform Upwork.

- Received MBA level qualifications from Marketing Week for Marketing and Brand Management

- Run over 50 events and workshops

- Launched brands globally, 10x national brand growth, and hosted over 150+ podcast episodes sharing his expertise.

- Ran a successful independent consultancy for over 5 years

- A science background ensuring his advice is evidence based

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