Author event! Dr. Gertrude Lyons & Victoria de la Fuente Ayers

About the book:

In Rewrite the Mother Code, Dr. Gertrude Lyons challenges the limiting beliefs and expands the concepts around what it is to be a mother. Through the pages of this book, Lyons blurs the lines that pigeonhole women into limited roles that ultimately disempower them. Rather than operating within a narrow conception of what mothering is, she invites readers to open themselves up to what is possible and see the truth: that all women mother, and that mother energy is accessible to all of us-including men. Rewrite the Mother Code is a celebration of motherhood, bringing spirituality and community back into the experience and empowering women to be what they truly are, the ultimate creators.

What it would be like if it was a commonly held tradition for the wise women in our Western culture to support women through the mothering process? What if children were raised by the community and not the isolated responsibility of one or two caregivers? What if all women were united as mothers and gave their full support to each other’s mothering choices? Rewrite the Mother Code not only envisions this world of conscious conception, pregnancy, and motherhood, but it also takes the reader into a movement that fulfills the ideals of a matriarchal-led mothering experience.

These ideals can open the doors for women to not only take part in the abundance of the world, but also make sure everyone else experiences it. Rewrite the Mother Code explores a world in which mothers feel valued and intrinsically aware that fostering their well-being is the keystone for conscious and harmonious living on earth—a world where there are enough resources for everyone, all life is valued, and decisions are made with everyone's best interests in mind, not just a few. It's a world where mothers are revered for their abilities to create (even ones without their own children, who journey through motherhood in many creative ways), a place where we can tap into our intuition and truly follow it.

Rewrite the Mother Code blurs the lines that pigeonhole women into limited roles that ultimately disempower them. Rather than operating with a narrow conception of what mothering is, it invites you to open yourself up to what is possible when you realize that all women mother, and that mother energy is accessible to all of us—including men.

In Rewrite the Mother Code, Dr. Gertrude Lyons shares her vast expertise, using her doctoral degree in education, combined with her degrees in psychology, transformational leadership, and her two decades as a coach for families, couples, and individuals. She has traveled the world and had spiritual experiences across the globe, which she brings into her work and writing.

Each chapter of Rewrite the Mother Code has thoughtfully tailored reflections, meditations, and rituals to help women get in touch with their innate mother wisdom and strength. This book is a ceremony and celebration of all forms of motherhood, one that collectively births a new revolution of empowered and embodied living.

About the author:

Dr. Gertrude Lyons has dedicated her professional life to exploring the transformative capacity of all people, with a focus on mothers. Dr. Lyons received her Ed.D. in 2017 and has lectured, appeared on television and podcasts, published many articles, and she produces her own podcast, Rewrite the Mother Code.

At the heart of her work is the deep commitment toward seeing every human understand, realize, and own their inherent value and live the life they’ve always dreamed of. She works directly with clients, coaching them from her own mothering energy, holding them in a balance of both creation of what they choose to embody and destruction of what no longer serves them.

Over the last 20+ years, She’s worked to empower individuals, couples, parents, and families toward fulfilled lives. Her diverse certifications and training enable her to offer a tailored, integrative approach catering to the needs of these individuals and groups.

She enjoys living a fully integrated life- spending time traveling with her husband and family, welcoming guests into their home in Mexico, and living the fullest expression of life on this earth.

Victoria de la Fuente Ayers is a globally-minded brand strategist, writer, and creative force who has lived and worked in Paris, New York City, Mexico City, and Los Angeles. With over 15 years in the luxury fashion industry, she’s helped shape the identities of iconic brands—advising at the intersection of commerce, culture, and storytelling.

She is the founder of Zillion Trillion, a cult-favorite Substack that reimagines modern motherhood through the lens of style, wit, and cultural critique. Part newsletter, part group text, Zillion Trillion offers weekly dispatches on parenting, aesthetics, identity, and the beautifully unhinged chaos of raising children—all delivered in a voice that’s equal parts smart and unfiltered.

In addition to her editorial work, Victoria leads brand and content strategy at Studium VDLF, and is the co-founder of DOOMSCROLLR, a SaaS platform helping creators and brands reclaim their audiences from the algorithm. Her cross-disciplinary work has made her a sought-after speaker on topics ranging from design and digital identity to modern womanhood and building a business while raising small humans.

She’s also a mom to two boys—Atlas (3) and Phoenix (1)—who daily remind her that motherhood is both the wildest creative act and the most humbling one.

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