💡 What You’ll Learn:
• What brand strategy really means (hint: it’s not just logos)
• How to position your business in a way that connects, converts and stands out!
• Why knowing your ideal customer is the foundation for better marketing
• What strong brands do differently — even in small towns
This is not a marketing talk full of fluff. You’ll leave with real tools and clear direction — plus, you'll get to see brand strategy in action during a live exercise.
🧠 Part of Something Bigger
As part of the session, you’ll help us gather insights to shape a new St. Stephen brand. This is your chance to influence how our region is seen, supported, and understood — by locals, visitors, and future residents alike.
A stronger St. Stephen brand floats all boats — and this is how we build it.
👩💼 About Your Presenter
Hayley Bohan is a senior brand strategist with deep roots in both big-brand marketing and small business growth. She’s a former Senior Brand Manager at Moosehead Breweries, Brand Manager at Swiss Chalet, and Chief Marketing Officer of a Saint John-based tech startup.
Since founding Marketing On Purpose in 2017, Hayley has worked with hundreds of local businesses across New Brunswick, helping them clarify their message, connect with their ideal customers, and build brands they’re proud of.
She’s also the author of Brand Worth Loving and is currently leading the development of the new brand for the Municipal District of St. Stephen — a project grounded in community input and designed to reflect the heart of the region.
Known for her relatable, down-to-earth style, Hayley blends big-brand thinking with real-world advice — helping local businesses grow with clarity, confidence, and purpose.
Registration runs from July 2nd - 14th and is free, but space is limited. Lunch will be provided and please email
TWljaGVsbGUgISBWZXN0IHwgY2hvY29sYXRldG93biAhIGNh with any dietary concerns.
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