Hatch Chile Roasting Event!

Get ready for the bold, smoky flavor of authentic Hatch Chiles—fresh from New Mexico and roasted right outside your local Family Fresh on August 16 starting at 8am!

Join us for a limited-time roasting event where you can:
Watch Hatch Chiles roasted on-site
Sample delicious Hatch-inspired dishes, like Hatch Chile Mac & Cheese and Hatch Brats
Discover exclusive Hatch products across the store

Why Hatch Chiles?
Grown only in the Hatch Valley of New Mexico, these chiles are prized for their unique flavor, heat, and versatility. Their short harvest season makes this a once-a-year opportunity you won’t want to miss! We sell out fast, so make sure to come early!