Product & AI in Practice

Join us for an enlightening product meetup where industry experts delve into cutting-edge practices for building AI-powered products that drive real outcomes 🚀. This event explores key themes like AI-driven product strategy, prioritizing high-impact use cases, designing trustworthy AI UX, and shipping LLM features that deliver measurable value.

📆 When: September 25, 2025 (Thursday) 18:00 CEST.📍 Where: Wrike Prague office

Here's what's on the agenda:

1️⃣ Customer First, Not the Tech: Tactical Tips for User Research in AI-Powered Experiences by Katerina Vaneckova, UX Research Team Lead at Wrike

AI-powered experiences introduce new topics like trust or transparency while shifting focus away from pixel-perfect UI. A concept can impress, but it fails if users don’t trust the outcome. Katerina will unpack the key differences between researching traditional and AI-powered features and turn them into a clear, tactical playbook you can use to move quickly and make informed product decisions.

2️⃣ Surviving the AI Platform Shift: What Designers Actually Need to Learn (Hint: It's Not More AI Tools) by Martin Zattovic, Senior Product Design Manager at Wrike

We’ve all heard promises of 10x productivity gains from AI, or even expectations to boost our own by 30-50%. But when was the last time any technology actually delivered on such promises? Drawing lessons from when people questioned whether they even needed websites, through the rise of mobile and cloud—this talk explores what designers really need to thrive in the AI era.

3️⃣ Analytics Self-Service: How We Implemented Amplitude and Why It’s Never Enough by Alexandra Kazbekova, Senior Product Analyst at Wrike

Over the past few years, we’ve made several attempts to build an analytical self-service platform. Alexandra will tell you about our most successful try with Amplitude: how we transitioned the process from spreadsheets to a sustainable system, what lessons we’ve learned, and how much work still lies ahead of us (a lot).

4️⃣ Automation, Augmentation, and Product by Marco Bottaro, Senior Product Manager at Wrike

With every innovation wave, the first improvements are about making your existing work more efficient — automation. With experience, you use that innovation to expand the scope of your work, making you more effective. Shipping artificial intelligence in production environments poses its own challenges. Marco will approach AI from these three angles.

Agenda:

• 18:00 — Doors open
• 18:20 — Welcome and a quick intro about Wrike
• 18:30 — Talk 1 (15 min) + Q&A (5 min)
• 18:50 — Talk 2 (15 min) + Q&A (5 min)
• 19:10 — Talk 3 (15 min) + Q&A (5 min)
• 19:30 — Talk 4 (15 min) + Q&A (5 min)
• 19:50 onwards — Networking, snacks, and drinks

🍕🍻 We'll have snacks and drinks for you, so bring your appetite for knowledge and conversation! Space is limited, so be sure to RSVP and secure your spot.

What to expect: Expect actionable frameworks for AI-driven product strategy, opportunity sizing, and ROI-focused prioritization; honest conversations on emerging AI practices like model selection, evaluation, and responsible rollout; real-world lessons on designing trustworthy AI UX (transparency, consent, failure states, and guardrails); and practical guidance on shipping LLM features that deliver measurable value while avoiding common pitfalls—plus time to connect with PMs, designers, analysts, and data leaders, ask your burning questions, and enjoy a relaxed evening.

Don’t miss this chance to meet us and see how strategy, trustworthy AI UX, and value-focused delivery can elevate your product.

Looking forward to meeting you there! 👋

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