You’re invited to the Cremation Association of North America’s 107th Annual Cremation Innovation Convention, where innovative cremation professionals come together to share ideas, learn from experts, and explore the latest products and services from industry suppliers. Featuring a perfect blend of city excitement and desert serenity, the CANA Convention heads to Phoenix for a mid-year rejuvenation and the opportunity to mingle with the most forward-thinking owners and managers in the profession. Registration is open, so act now to claim your booth, sponsorship, or seat at the table and connect with cremation experts from across the profession.
Innovative sessions are the core of every CANA Convention, and the 2025 program won’t disappoint. CANA presents experts that will help business leaders hone in on what gives our work meaning: the customer experience.
In the keynote, Joan Fox, President of Inspired Solutions, asks Are You Creating or Killing Customer Loyalty?, and shares why customer satisfaction is an inadequate goal, how company culture and customer loyalty are connected, and what strategies measure customer loyalty to grow your business.
Take a close look at Ethics in Cremation: A Colorado Case Study with Faith Haug, Program Director of Arapahoe Community College Mortuary Science Program, and explore three pivotal cremation cases and how they directly influenced Colorado's funeral service laws and public trust.
Two experts take the stage to share Data-Driven Digital Marketing Fundamentals with advice to build your business. Scott Jensen, Co-owner of FirstCall Marketing, with Steps to Take to Know If Your Marketing is Working or Not. Then, Zack Moy, Co-founder/CTO of Afterword, and The Efficient Funeral Home: A Data-Driven Look at Technology Implementation.
Succession planning and driving enterprise value should always be top of mind, so Jake Johnson, President & CEO of Johnson Consulting, will show how to Exit with Success: Succession Planning and Your Business.
In her session on Historic Cemeteries Facing the Future, Regina Harrison, Director of Sales of Mount Auburn Cemetery, shares how to think creatively with options for cremation memorialization whether you're managing historic grounds or guiding families through end-of-life choices.
In the closing session, Barbara Kemmis, Executive Director of the Cremation Association of North America and Chance Parker, Chief Research Officer of Fortitude Research + Marketing, present the Cremation Practitioner Benchmarking Study of insights into current practice and provides strategies to address future challenges.
What could be better than what’s happening on the CANA stage? It might be the backdrop! The Convention hotel is the Arizona Biltmore which offers seven relaxing pools, five appealing shops featuring hand-curated pieces, three unique dining experiences, two picturesque golf courses, and one award-winning spa and salon – plus two iconic bars where you can revel in a tequila sunrise. You’re invited to explore, to discover, and to feel inspired by the colors, culture and the captivating energy of the Valley of the Sun. Make your reservation now at canarooms.com.
To make the most of the resort experience, the CANA Convention schedule is revamped so you can enjoy all that Phoenix has to offer in the cool desert nights and mornings. First is a 9-hole scramble on The Estates Course at the Arizona Biltmore Golf Club with an 8am shotgun start. Not a golfer? Take in the scenery with the Arizona Biltmore History Tour to explore the bold Frank Lloyd Wright-influenced architecture, get the scoop on historic celebrated guests, and view the meticulous restoration. Moving at a different speed? Put relaxation first and take a yoga class or book your appointment at the award-winning Tierra Luna Spa and Sol Garden. Or take advantage of the resort pools open around the clock.
CANA’s Annual Convention is the premier event for innovative cremation professionals. That’s why special discounts are available for full convention registration: buy one, get one $200 for funeral professionals from the same company. Teams of 3+ save even more! Plus, the schedule is redesigned to ensure you can explore the Valley of the Sun in the cool mornings and evenings and fully savor the networking and learning in the air-conditioned Convention hall during the height of the day.
Bring your family and enjoy the luxurious Arizona Biltmore, take time to experience the art, culture, food, action, history and beauty of the Phoenix and surrounding desert, and experience CANA’s 107th Annual Convention. Register now for CANA’s Annual Convention: August 6-8, 2025 – and remember that special rates are available for teams to learn, grow, and implement strategies together. Visit cremationassociation.org/CANA25 to learn more.
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