Strategic system thinking: Brand + Execution

When are the classes

(TWT) Feb 10–12 (8:00 PM) | (SS) Feb 14–15 (10:00 AM) | (TWT) 17–19 (8:00 PM) | One hour classes

Who should join

1. Founders who want to turn their vision into real, measurable business results through better brand strategy.
2. Brand Strategists ready to go beyond basics and become leaders who shape how their companies grow strategically.

Why this matters to you

Most people jump into brand work without understanding the full system, leading to wasted effort and missed opportunities. This course will help you:

1. Always think first before acting, making smarter, evidence-backed decisions
2. Connect your brand strategy directly to business impact and customer needs
3. Avoid costly guesswork and align your team behind one clear brand vision
4. Build a brand your customers trust and stay loyal to
5. Make your business grow steadily with a brand that stands the test of time

View syllabus: https://docs.google.com/document/d/1Z_i1fSQ4qgI5ZBUFpjBi2r5dk5fKzYXM9HMeERKRc0U/edit?usp=sharing

See you on (TWT) Feb 10–12 (8:00 PM) | (SS) Feb 14–15 (10:00 AM) | (TWT) 17–19 (8:00 PM) | One hour classes

Food, snacks and munchables are welcome :)

About this course

If you’re a Founder or Brand Strategist, this course will help you move beyond isolated ideas and campaigns and learn to think in systems.

You’ll understand how every brand decision from your purpose to your packaging connects to real business outcomes and long-term growth.

Over eight live sessions, you’ll learn how to:

1. Articulate and stand behind your brand’s strategic intent in rooms where decisions are made
2. Pressure-test brand ideas using evidence and systems thinking, instead of opinion or trend-chasing
3. Create alignment across marketing, product, and experience, so the brand shows up consistently in the real world
4. Navigate brand change with confidence as the business scales, diversifies, or shifts direction

By the end of the program, you will be able to:

1. Operate from a single, aligned brand system, where purpose, value proposition, personality, and customer experience reinforce each other
2. Make positioning decisions grounded in truth, reducing ambiguity and internal debate
3. Defend clear differentiation, with confidence in why it matters and how it sustains advantage over time
4. Create consistency across teams and touchpoints, so the brand is experienced the same way regardless of who executes
5. Turn brand strategy into repeatable behaviour, not one-off initiatives or interpretations
6. Use brand as a lever for growth, informing business decisions rather than reacting to them

This course is not about theory. It’s about helping you think like a strategist who builds brands that last — connected, consistent, and commercially strong.

What you'll do and how you'll learn

You won’t just attend sessions videos. You’ll:

1. Start by developing a strategic mindset that helps you think clearly about your brand’s role in your business
2. Attend four live sessions where we build your brand strategy piece by piece, starting from understanding your brand’s full system.
3. Build your brand while the sessions are in place. With live coaching from Vanshikaa.
4. Work on exercises using one of three real-world sample brands, so you can apply what you learn immediately.

Who is your course lead

Vanshikaa Oberoi is a brand strategist first, and then the founder of The Fingerprint Labs. A venture she started in 2022.

She has been in the marketing space for almost a decade, and has understood that brands that are in alignment are the ones that grow sustainably.

Over the last decade, she’s worked across early-stage startups and established consumer brands to build brand systems that link creativity to measurable business impact.

Vanshikaa combines behavioral psychology, systems thinking, and brand strategy to help businesses devise strategies that work. She's worked with 150+ organisations since she started solopreneuring in 2020, which then led to TFL, as we know it today.

She regularly shares insights on

LinkedIn (@VanshikaaOberoi)

and Instagram (@vanshichats)

and her thought-leadership essays on Medium (vanshichats.medium.com)

Important dates and FAQ

1. Self-study to prepare by February 1
2. Eight live sessions on (TWT) Feb 10–12 (8:00 PM) | (SS) Feb 14–15 (10:00 AM) | (TWT) 17–19 (8:00 PM) | One hour classes. Additionally, I've kept time for Q&A at the end too
3. Optional coaching calls mid-course and after the final session
4. Recordings will be sent max 1 class/person.

Bonus: Early Bird Pre-Launch (Till February 1)

1. Recorded intro to systemic thinking and mindset shifts
2. Brand Differentiation Checklist
3. Free 15-minute clarity call

Seats are limited to 20 to ensure personalized attention.

Ready to build a stronger, clearer, and profitable brand strategy?