How to Incorporate Neuroscience into Your Coaching

In this masterclass, we will explore the ways in which recent neuroscience can enhance coaching. This will include areas such as how neuroscience helps us to understand why coaching can be so effective, how it can improve decision making and how it helps us better understand and respond more effectively in stressful situations. One further question that this raises, however, is how can coaches incorporate neuroscience understanding into a coaching conversation? We will also explore ways in which neuroscience information can be shared while maintaining the essential rapport of a coaching conversation.

Key takeaways from this Masterclass include:

• Understanding the neuroscience of the coaching process
• Improving decision making through greater understanding of the neuroscience
• More effective response to stress
• How to incorporate neuroscience when coaching

Below: Professor Patricia Riddell is a Consultant Neuroscientist specialising in how neuroscience can be applied in the business world, to support and extend our understanding of human behaviour. Patricia provides access to Applied Neuroscience through customised training, consultancy and public programmes. She teaches in business schools, for training organisations and businesses. She is also an author having co-authored a book, written several book chapters and many academic articles in the areas of coaching and leadership. Understanding and communicating applied neuroscience requires a new breed of professional both with expertise in neuroscience and experience in the ways in which neuroscience can be used to tackle real world issues. Patricia’s range of experience and expertise is exquisitely suited to this role. She enjoys working at the interface between science and the business world and finds this role challenging and exciting.

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