Great Sales Process

Katie will walk you through a simple process for preparing and running an effective pitch/discovery call that leaves a lasting impression. She’ll explain what to research ahead of time, how to frame your messaging to resonate with prospects, and how to handle curveball questions or objections confidently.

But it doesn’t stop there! Katie will also share her tried-and-true techniques for effective follow-up strategies that build trust and momentum and practical tips to close deals without feeling pushy.

And here’s the cherry on top: she’ll introduce you to easy, no-fuss methods for creating a business development tracker—a tool that keeps you organized and laser-focused on turning leads into loyal clients. Whether you're just starting or looking to refine your process, Katie's insights will help you level up your business development game with clarity and confidence.

ABOUT KATIE WILSON

Katie is the founder of Serious Moonlight Consulting.  A sales & marketing leader helping tech and retail companies achieve sustainable growth. After leaving big tech (15 years at Google as a Head of Sales), she has been able to help a variety of startups, retailers, and individuals untangle and demystify their sales and marketing processes.

Katie has been a featured speaker for @Google Talks, Wonder Women Tech, and Innovation Women. THE BOARD and Fortune have featured her writing and expertise. She is on the Wonder Women Tech advisory board and UCSB’s Women in Leadership program. Katie is known for her unique blend of creative and analytical thinking. She loves to teach people that sales is not a dirty word. In her former Big Tech life, she interviewed over 400 would-be Googlers and helped launch Google’s Playa Vista Office.

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