The PRCA Mobile Annual Toolkit Conference is Back!
This year, we're venturing into the Wild World of Communications—where creativity runs wild, fresh ideas soar, and your professional toolkit gets a serious upgrade.
The field of public relations is constantly evolving—and so are we. Today’s pros are expected to do more than ever, often mastering new tools and strategies on the fly. Staying relevant means staying ready.
Join us on Friday, June 27, for a high-impact morning built for public relations professionals navigating today’s fast-paced landscape. Whether you're managing a crisis, elevating your visual communications, or preparing for your next big move, you'll leave equipped with actionable insights, bold ideas, and renewed purpose.
Event Details:
📅 Date: Friday, June 27, 2025
⏰ Time: 7:30 AM – Meet & Greet Breakfast
8:00 AM – 2:30 PM – Conference Sessions
📍 Location: Bishop State Community College
Dynamic Expeditions and Campfire Chats Include:
Start your day with Jungle Java & Connections
Sign in, grab your Kangaroo Pouch, and enjoy a hot breakfast while mingling with fellow professionals. A casual way to fuel connection and curiosity before sessions begin.
Expedition I: Through the Canopy: Visual Storytelling in the Wild
Learn how to craft compelling visuals that cut through the noise. Discover tools and techniques to make your message clear, captivating, and memorable.
Expedition II: Climbing Vines: Position Yourself for Growth
Build authentic connections and position yourself for new opportunities. Gain practical tips for networking, personal branding, and career growth.
Expedition III: AI in the Wild: Navigating Crisis with Ethical Tech
Explore real-world uses of AI in crisis communication and how to apply it responsibly without technical jargon. Focus on ethics, trust, and smart application.
Campfire I: Bridging the Gap: Be the Unicorn in the Jungle
This dynamic panel features experienced pros from PR, journalism, marketing, design and events who share how they’ve evolved with the industry. Learn how they’ve adapted, stretched their skills and embraced change to stay sharp in a fast-moving communications landscape.
Lunch & Chat: Taming the Wild Within
Enjoy a catered lunch as you learn practical tools to manage stress, find balance, and boost mental wellness in a busy professional life.
Campfire II: From Campfire to Command Post: Winning a Seat at the Table
Learn how to move from reactive communications to a strategic partner role. Discover how to earn trust and influence leadership decisions early.
New This Year:
Toolkit25 for Students: NexGen Public Relations Professional
Students, we've got something just for you! Check out our Toolkit Student Track.
Join Us in the Wild World
🎟️ Early-Bird Registration: $75 until June 8, 2025;
🎟️ Registration: PRCA Mobile - Member: $75 (after June 8); Guest: $85; Students: $50
Register today and spend the morning with fellow professionals in the communications jungle—where strategy meets spontaneity and inspiration swings from every branch.
Your registration includes breakfast, lunch, access to six high-impact sessions, a professional swag bag—and if you register during the early-bird period, you’ll be entered to win a $50 gift card! (Winner must be present at the conference.)
You may also like the following events from Public Relations Council of Alabama (PRCA) - Mobile Chapter:
Also check out other
Trips & Adventurous Activities in Mobile,
Business events in Mobile,
Conferences in Mobile.
