The Pepsi Challenge

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now Minneapolis has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN: Target Field at 1 Twins Way

• May 23: 5:10 – 10:15 p.m. ET
• May 24: 11:10 a.m. – 4:15 p.m. ET
• May 25: 11:10 a.m. – 4:15 p.m. ET

HOW IT WORKS:

• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.

For tour locations and dates visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram Facebook X and YouTube (@Pepsi).